Oracle Connect

Creative collective Tronic Studio drew on its architecture expertise in designing a freestanding outdoor LED display for Oracle OpenWorld 2008, the world’s largest gathering of Oracle customers, partners, developers and technology enthusiasts. They were also tapped by Oracle to direct and animate all the branded content for the event, which included one: 30 spot and one: 60. The conference, held September 21-25 at San Francisco’s Moscone Center, drew some 43,000 attendees. Based on Oracle’s tag line, “Connect. Collaborate. Learn,” Tronic developed a pair of CG and live-action spots, which ran in a loop on the big screen. Using the software developer’s signature red and white color palette, Tronic took viewers inside Oracle to a CG world where, within the Oracle matrix, people connect, collaborate and learn.