https://kpf.realfiedbook.com/?book=0230343430
Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Tr?as de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation.
Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Tr?as de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation.
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