Full version Marketing Destinations and Venues for Conferences, Conventions and Business Events

https://ift.realfiedbook.com/?book=0750667001
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments