Full E-book The International Encyclopedia of Media Studies: Research Methods in Media Studies
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This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars.- Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies - Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another - Focuses on emerging research methods while underscoring the continuing importance of historical antecedents - Explores the impact of new, increasingly transnational technologies on the study of media - Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media - Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies
This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars.- Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies - Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another - Focuses on emerging research methods while underscoring the continuing importance of historical antecedents - Explores the impact of new, increasingly transnational technologies on the study of media - Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media - Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies