The Top-Secret Research (and Fake Poop) Behind Every Roll of Toilet Paper

Everybody poops—around a pound a day, in fact—and everybody wants a clean butt. Good old TP has come a long way since the first commercial toilet paper was marketed 162 years ago, and you might be surprised at how much Research & Development goes into each roll. We recently talked to researchers at Proctor and Gamble about the secret sauce that helps Charmin keep your rear-end feeling fresh. And by secret sauce, we mean secret fake poo. Here’s the inside poop scoop.

Learn more: pops.ci/PoopLab

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Producer/Video by: Jason Lederman

Writer/Narrator: Rachel Feltman

Cameras:
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Additional equipment:
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Music: APM Music

Media: Pond5, Wikimedia Commons

Special Thanks: Charmin, The Procter & Gamble Company
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