PM Modi today launched the BJP’s ‘main bhi chowkidar’ campaign meaning ”I am a watchman too". The PM released a video with this title and tweeted "your chowkidar is standing firm and serving the nation but I am not alone. Everyone, who is fighting corruption, dirt, social evils is a chowkidar, everyone working hard for the progress of India is a chowkidar". The video ends with an appeal asking people to join the PM’s "main bhi chowkidar" programme on March 31. The question is with this counter-offensive can the BJP turn Rahul Gandhi’s political attack into a chaiwalla like moment and capture the imagination of the voters as well as their votes? Congress leader Mani Shankar Aiyar’s Chaiwalla jibe in 2014, many believe had cost his party dear playing right into the hands of the BJP and PM Modi who decided to wear the epithet as a badge of honour therefore could the Chowkidar Chor Hai slogan go the same way? Is it really resonating with the public as the congress would like to believe? Can they really turn this into a bofors moment for the bjp? We ask who is winning the perception battle as we head into the biggest political battle India has witnessed in years?
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