Hyundai CRADLE Invests in Perceptive Automata to Bring Human Intuition Software to Self-Driving Cars

Hyundai CRADLE, Hyundai Motor Company's corporate venturing and open innovation business, announced it is investing in Perceptive Automata to develop artificial intelligence software for self-driving cars and automated systems. Perceptive Automata, a startup based in Somerville, Mass. with an office in Silicon Valley, has developed software that gives autonomous vehicles the ability to understand the state-of-mind of people, including pedestrians, cyclists and other motorists. The predictive technology enables automated vehicles to make rapid judgments about the intentions and awareness of people on the street. This gives machines unprecedented human-like intuition.