Russell Athletic: Cosmo
All summer long Minor League baseball mascots have suffered from underwear funk by dancing and sweating their way through the season in scorching temperatures. As the unofficial underwear mascots of Minor League baseball, Russell Athletic is offering mascots who hail from the hottest cities in America its odor-fighting FreshForce Performance Underwear—and records the story, documentary style.
The latest films dig into the strange worlds of these minor-league mascots—and the even stranger characters of their home towns. In the Las Vegas film, a group of locals “fix” a poker game to make sure Cosmo wins a pair of the FreshForce. In Albuquerque, a lab-coated scientist says, “Our work involves some deep scientific research"—and the camera pans to a white board with a drawing of Orbit that says “undies + desert = danger.”
Agency: Barkley
Client: Russell
Spot: Orbit/Cosmo
Katy Hornaday, Creative Consultant
Berk Wasserman, Creative Consultant
Matt Pruett, Creative Consultant
Chris Cardetti, Creative Consultant
Justin Smith, Creative Consultant
Chris Larberg, Creative Consultant
Production -- Vox Creative
Director/Editor- Drigan Lee
Line Producer- Noam Haray
Producer- Julia Ochsenreiter
Editor- Jeremy Rocklin
Campaign Producer- Sam Horowitz
The TV Commercial Ad titled Cosmo was done by Barkley advertising agency for brand: Russell Athletic in United States. It was released in the Aug 2017.
The latest films dig into the strange worlds of these minor-league mascots—and the even stranger characters of their home towns. In the Las Vegas film, a group of locals “fix” a poker game to make sure Cosmo wins a pair of the FreshForce. In Albuquerque, a lab-coated scientist says, “Our work involves some deep scientific research"—and the camera pans to a white board with a drawing of Orbit that says “undies + desert = danger.”
Agency: Barkley
Client: Russell
Spot: Orbit/Cosmo
Katy Hornaday, Creative Consultant
Berk Wasserman, Creative Consultant
Matt Pruett, Creative Consultant
Chris Cardetti, Creative Consultant
Justin Smith, Creative Consultant
Chris Larberg, Creative Consultant
Production -- Vox Creative
Director/Editor- Drigan Lee
Line Producer- Noam Haray
Producer- Julia Ochsenreiter
Editor- Jeremy Rocklin
Campaign Producer- Sam Horowitz
The TV Commercial Ad titled Cosmo was done by Barkley advertising agency for brand: Russell Athletic in United States. It was released in the Aug 2017.
Category
😹
Fun