Hilton's new millennial hotel chain takes on Airbnb
- 7 years ago
Hilton's parent company has announced a new hotel group called Tru. In order to attract younger audiences, rooms will be priced at $100 or less. The chain offers smaller bedrooms with food and drink, including craft beer, available 24/7. The first location is already open in Oklahoma City, and they plan to open 150 more by the end of 2019. Hilton SVP Matt Wehling