British American Tobacco has rolled up its takeover of US rival Reynolds.
That comes after BAT improved its offer. It will pay $49.4 billion (46.2 billion euros) – for the 58 percent of Reynolds that it does not already own.
The deal will create the world’s biggest listed tobacco company, overtaking Philip Morris International.
#ReynoldsAmerican well-positioned as number two player in profitable US market, with 34% market share https://t.co/LKEIEWxUio— BAT Press Office (@BATPress) January 17, 2017
It marks the return of UK based BAT to the lucrative and highly regulated US market after a 12-year absence.
It is the latest consolidation in the industry which is shrinking in the West as fewer people smoke.
Analysts said the takeover could spark further deals involving Philip Morris, Japan Tobacco, Imperial Brands and Altria Group as they all jostle for market share.
That comes after BAT improved its offer. It will pay $49.4 billion (46.2 billion euros) – for the 58 percent of Reynolds that it does not already own.
The deal will create the world’s biggest listed tobacco company, overtaking Philip Morris International.
#ReynoldsAmerican well-positioned as number two player in profitable US market, with 34% market share https://t.co/LKEIEWxUio— BAT Press Office (@BATPress) January 17, 2017
It marks the return of UK based BAT to the lucrative and highly regulated US market after a 12-year absence.
It is the latest consolidation in the industry which is shrinking in the West as fewer people smoke.
Analysts said the takeover could spark further deals involving Philip Morris, Japan Tobacco, Imperial Brands and Altria Group as they all jostle for market share.
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