http://www.globalchange.com New consumer groups, tribes, activist movements. Every company is a tribe, and every brand creates a tribe. Niche marketing, affinity marketing, customisation of products and services. The stronger your tribe, the stronger your brand. Clash of tribes, clash of cultures. Extremes of tribalism lead to sectarian violence, civil wars and terrorism / new generations of terrorists. Global leadership. Tribal leadership leads 20,000 in the same direction - team leadership leads just 5-15. Future of culture, nations, communities, consumers, governments, brands and corporations will be dominated by tribalism. Extract from presentation by Futurist keynote speaker Dr Patrick Dixon at MTN conference event.
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