Case Study: Beer To The World's Rescue | Brand Equity

The Cannes Lions 2016 was hit by something completely unexpected - which was the perfect blend of being ‘socially responsible’ as well as ‘sales driven’! The jury in the outdoor category awarded a Grand Prix to Colenso BBDO Auckland for the ‘BREWTROLEUM’ campaign for its client Heineken that says: 'DRINK DB EXPORT, SAVE THE ENTIRE WORLD!'. Here’s an interesting campaign that came to the rescue of Heineken New Zealand when it was truly in need of a miracle. Tune in.