Instagram officially rolls out intuitive business tools

Instagram officially rolled out new tools for business users Tuesday, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The company held talks with hundreds of businesses ahead of developing the tools in order to determine what needs were currently under-served. Two of the more predominant additions are Insights and the ability to create mobile ads, which allow companies to track the performance of posts and gives them the option to quickly turn them into ads.