Barbie - ridiculously proportioned Barbie - is a villain among body-image activists.
Her impossible proportions have long influenced the body image of women - from the curvy girls who never saw themselves in Barbie to girls who never recognized her as an impossible ideal and strived to get her figure.
Some studies have linked early exposure to "unrealistically thin" Barbie dolls to the development of unhealthy body image in young girls.
That's why Mattel - finally - announced on Thursday that the iconic doll will now come in three sizes: petite, tall, and curvy.
"Real women are not cut from the same molds, and now Barbie isn’t, either," Marissa DiBartolo, the senior editor of TheToyInsider.com, tells Mashable.
“Yes, some people will say we are late to the game,” Evelyn Mazzocco, the head of Barbie brand at Mattell, told Time.
“But changes at a huge corporation take time.”
Her impossible proportions have long influenced the body image of women - from the curvy girls who never saw themselves in Barbie to girls who never recognized her as an impossible ideal and strived to get her figure.
Some studies have linked early exposure to "unrealistically thin" Barbie dolls to the development of unhealthy body image in young girls.
That's why Mattel - finally - announced on Thursday that the iconic doll will now come in three sizes: petite, tall, and curvy.
"Real women are not cut from the same molds, and now Barbie isn’t, either," Marissa DiBartolo, the senior editor of TheToyInsider.com, tells Mashable.
“Yes, some people will say we are late to the game,” Evelyn Mazzocco, the head of Barbie brand at Mattell, told Time.
“But changes at a huge corporation take time.”
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