• 8 years ago
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8 Strategies For Pinterest For Business
Does your business have a clear Pinterest strategy?
Have you been struggling to figure out how Pinterest could help market your business?
Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
#1: Increase Your Brand Authority
Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.
You don’t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available.
#2: Expand Your Reach
Do you want to expand your reach and grow the size of your audience? Consider leveraging the community on Pinterest.
Use Group Boards and collaborate with popular pinners who have a large following to expose your brand and content to more people.
#3: Drive Traffic to Your Site
Are you interested in getting more traffic to your site? Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined.
In order to take advantage of this, Pinterest users first have to be attracted to your pins and repin them to their boards.
The most successful pins on Pinterest have some traits in common. They combine great images with content to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity.This doesn’t have to be difficult or expensive.
8 Strategies For Pinterest For Business
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