How to SEO Flash

Search Engine Optimization (SEO) has been a cornerstone of marketing and overall ability for consumers to find a company's products or services -- or help anyone find just about anything on Internet. With text-based Web sites, this was relatively simple in that large search engines would “index” Web sites (like an index of a book that tells the reader which page to go to find content within the book) and thus be able to automatically search certain keywords on billions of Web sites when the words were entered into the search engine. With Flash-based Web sites, the ability to flawlessly display pictures or video that interact with the user of the Web site has gone far beyond simple text-based coding using HTML (Hypertext Markup Language). However, since Web sites using Flash are interactive, often times showing rotating pictures or changing while the user moves the mouse cursor over different pictures or links, large search engines have only been, until recently, able to “index” these morphing Flash-based Web sites. This program is especially poignant for Flash-only Web sites. To SEO Flash, Web site developers have had to rely on ever-emerging technologies and creativity.
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