How to Measure SEO Improvements

Search engine optimization (SEO) is the process of increasing a website's Internet ranking. The higher a website is on the search engine results pages (SERP), the more people will see it, click on it and, ultimately, convert to customers. For that reason, SEO is a key component of many business marketing strategies. SEO encompasses many website elements, including content, keywords, organization, linkage to and from other sites, competition, code, page titles and headers. Therefore, executing an SEO campaign can be time consuming and labor intensive, and it is important that you are able to measure a campaign's success so as to know if your SEO is working. For example, if you were to add new keywords in efforts to increase visitors to your site, or experiment with affiliate link placements to improve your conversion rate, then you would need a way to monitor the effectiveness of those changes so as to make continual improvements to your SEO. Follow these instructions for how to measure SEO improvements.
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