Schweinfurt: European home of electric bikes
This week in Business Planet, we’re in Schweinfurt in Germany, the European home of the electric bike. How to make the most of the e-bike boom? What are the innovations and impact on employment?
Our euronews correspondent Serge Rombi met up with Moreno Fioravanti, who’s from the Confederation of the European Bicycle Industry, and Managing Director of Winora Group Susanne Puello, to answer these questions.
“This year we will manufacture over 1 million e-bikes in Europe, we have over 70,000 employees in 600 SMEs, explained Moreno Fioravanti. “Innovation is the key to business success. I would also suggest finding business partners and teaming up with other SMEs of the same industry.”
The electric bike market could triple in the next five years. Becoming safer and safer, but also by far the least polluting method of urban transport, the electric-assisted bike should continue to bring good fortune to European entrepreneurs such as Susanne Puello.
“In 2010 we employed 180 people
Our euronews correspondent Serge Rombi met up with Moreno Fioravanti, who’s from the Confederation of the European Bicycle Industry, and Managing Director of Winora Group Susanne Puello, to answer these questions.
“This year we will manufacture over 1 million e-bikes in Europe, we have over 70,000 employees in 600 SMEs, explained Moreno Fioravanti. “Innovation is the key to business success. I would also suggest finding business partners and teaming up with other SMEs of the same industry.”
The electric bike market could triple in the next five years. Becoming safer and safer, but also by far the least polluting method of urban transport, the electric-assisted bike should continue to bring good fortune to European entrepreneurs such as Susanne Puello.
“In 2010 we employed 180 people