How can fashion harness the influence of the digital revolution?

Universal access to the internet changed everything, and fashion is no different. In the world of luxury brand strategy, one question never goes out of style: how to harness the influence of the digital revolution. But it's important to link that virtual world to actual events that let you meet the community and establish connections. All of this needs to be supported by an editorial strategy which includes creating a brand story, enabling users to dream a little and continually inspiring them.

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