eBay advertising stunt - beamvertising / video projection

Hundreds of thousands of late-night shoppers in Sydney, Melbourne and Brisbane were recently treated to some much-needed eBay excitement with the sight of the eBay shopping trolley flying across their city skylines!

Shopfronts were hit by live video projected from a moving van. It’s the first time this technology’s been seen in the Southern Hemisphere. Loads more exciting than a traditional poster – or late night shopping itself -its fast, innovative and entertaining. Just like eBay!
www.ebay.com.au/exciting