Crefovi's Annabelle Gauberti on what to do when celebrities get it all wrong?
Crefovi's founding partner, Annabelle Gauberti, explains what brands can do to protect themselves from misbehaviour of their brand ambassadors and endorsers.
This presentation is part of the law of luxury goods series seminar on how to market through celebrities and music bands - endorsement contracts, product placement and publicity rights.
This presentation is part of the law of luxury goods series seminar on how to market through celebrities and music bands - endorsement contracts, product placement and publicity rights.