Epicuriousity - Gevalia: Selecting the Finest Coffee Beans

Getting a consistently smooth, never bitter coffee taste starts with the beans. Selecting coffee beans for Gevalia coffee begins with a process called cupping, where a master taster evaluates the aroma, taste, and body of beans from a variety of regions around the world. From there, a flavor profile is created and the process of creating the perfect flavor combination for Gevalia Kaffe begins.