After being called racist for portraying Westerners as big-nosed blond men who aren't afraid of hugs, Japan's All Nippon Airways has promised to edit the offending scene out of its commercial.
In the original spot, shown below, an All Nippon pilot (played by a popular comedian) attempts to "change the image of Japanese people" by donning a long, fake nose and a blond wig. The airline began receiving complaints in social media that this portrayal was insulting to Westerners.
What's more apparent to me is the self-deprecation on display here ("such a Japanese reaction"). In fact, I'd dare to say this ad isn't particularly offensive, especially when compared to all the other stuff one could say about Americans. Hell, the fact that we aren't being depicted as fat oafs who smell like grease and milk is a step toward progress.
In the original spot, shown below, an All Nippon pilot (played by a popular comedian) attempts to "change the image of Japanese people" by donning a long, fake nose and a blond wig. The airline began receiving complaints in social media that this portrayal was insulting to Westerners.
What's more apparent to me is the self-deprecation on display here ("such a Japanese reaction"). In fact, I'd dare to say this ad isn't particularly offensive, especially when compared to all the other stuff one could say about Americans. Hell, the fact that we aren't being depicted as fat oafs who smell like grease and milk is a step toward progress.
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