I Want it Right Now! Smart Customer Service with Self-Service | CRM systems

http://goo.gl/SqxyHB - When Madonna sang “I want it right now,” could this be us as customers too? When we want information or assistance, so often we want it right now – whether it’s 10am or midnight, Wednesday or Sunday, it’s easy using our laptop, or increasingly, mobile devices, iPhone, iPad, etc. Making a phone call or email in business hours, maybe waiting for a response, these are not our first choice for an increasing number of us.