All Star Business Group Forms The B Team to Launch “Plan B” for a Global Business Focus on the Triple Bottom Line

There’s a new player on the CSR field. It’s called The B Team, a nonprofit just launched by Sir Richard Branson, founder of Virgin Group, and Jochen Zeitz, chairman of Puma. Its mission is “to build a better version of capitalism that prioritizes people and planet over profit.” Team B’s action plan calls for a campaign on reforms to make businesses more socially responsible.