• 11 years ago
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media. While it’s easy to identify demand, many healthcare marketers are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these examples of how to get in health market by social web can work for hospitals and others in the healthcare industry:
1. Live tweet procedures
In the past year, social media channels have helped open up an area of healthcare previously only available to a select few: the operating room. This healthcare marketing tactic can effectively create excitement and raise public awareness for a healthcare organization. In the case Twitter was abuzz that every day with users both re-tweeting the messages from your website and adding their own thoughts on the event. That buzz can help healthcare organizations both attract new patients and recruit medical personnel for the health market were you make as a professional.

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