catalystpr
@catalystpr
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No Occasion is Too Ordinary to Break Open the Bubbly
[yellow tail]® Sparkling White Wine - Sparkle & Spin Launch Event
How does America’s #1 imported wine* celebrate the launch of their new Sparkling varietal?
They throw a launch party in a NYC Laundromat and invite a few friends over for little cold duck. It’s the perfect venue to demonstrate the everyday quality of the new fizz. Doing laundry, having a movie night at home, filing one’s nails; these are all mundane tasks which warrant little celebration. [yellow tail] realizes that no moment is too ordinary to break open the bubbles. As with all [yellow tail] wines, this fresh, fruit-driven addition to the family has easy to drink bubbles that can come out to play everyday and not just for special occasions.
Maybe we take out the below paragraph – it is very similar to the last sentence above.
While most champagnes and sparkling wines are enjoyed during special celebrations or monumental occasions, [yellow tail] Sparkling White Wine’s easy drinking style adds fizz and fun to any casual occasion.
“It’s time for a fresh, new take on sparkling wine,” said Lily Volpe, Marketing Director [yellow tail] wines, USA. “Many wine drinkers are intimidated by sparkling wine and reserve it for special occasions. [yellow tail] is the quintessential everyday wine, thanks to its great taste and affordable price. As with all [yellow tail] wines, the fresh, fruit-driven style of [yellow tail] Sparkling Wine makes it perfect for everyday enjoyment.”
“[yellow tail] Sparkling White Wine is fizz and fun for everyday,” says XXX. “The tropical fruit flavors and crisp finish are light enough to pair with an array of dishes
It’s guaranteed to add sparkle to everyone’s every day, no matter what has been accomplished (or not accomplished).
# # #
*(SOURCE: AC Nielsen Latest 52 wks ending June 2, 2007, FDL WL)
MEDIA CONTACTS:
Danielle Eddy/Lisa Bruno Donna White
Pyramid Public Relations W. J. Deutsch & Sons, LTD
(212) 643-1068 ((914) 251-3294
deddy@pyramidpr.net/
lbruno@pyramidpr.net
donna.white@wjdeutsch.com
No Occasion is Too Ordinary to Break Open the Bubbly
[yellow tail]® Sparkling White Wine - Sparkle & Spin Launch Event
How does America’s #1 imported wine* celebrate the launch of their new Sparkling varietal?
They throw a launch party in a NYC Laundromat and invite a few friends over for little cold duck. It’s the perfect venue to demonstrate the everyday quality of the new fizz. Doing laundry, having a movie night at home, filing one’s nails; these are all mundane tasks which warrant little celebration. [yellow tail] realizes that no moment is too ordinary to break open the bubbles. As with all [yellow tail] wines, this fresh, fruit-driven addition to the family has easy to drink bubbles that can come out to play everyday and not just for special occasions.
Maybe we take out the below paragraph – it is very similar to the last sentence above.
While most champagnes and sparkling wines are enjoyed during special celebrations or monumental occasions, [yellow tail] Sparkling White Wine’s easy drinking style adds fizz and fun to any casual occasion.
“It’s time for a fresh, new take on sparkling wine,” said Lily Volpe, Marketing Director [yellow tail] wines, USA. “Many wine drinkers are intimidated by sparkling wine and reserve it for special occasions. [yellow tail] is the quintessential everyday wine, thanks to its great taste and affordable price. As with all [yellow tail] wines, the fresh, fruit-driven style of [yellow tail] Sparkling Wine makes it perfect for everyday enjoyment.”
“[yellow tail] Sparkling White Wine is fizz and fun for everyday,” says XXX. “The tropical fruit flavors and crisp finish are light enough to pair with an array of dishes
It’s guaranteed to add sparkle to everyone’s every day, no matter what has been accomplished (or not accomplished).
# # #
*(SOURCE: AC Nielsen Latest 52 wks ending June 2, 2007, FDL WL)
MEDIA CONTACTS:
Danielle Eddy/Lisa Bruno Donna White
Pyramid Public Relations W. J. Deutsch & Sons, LTD
(212) 643-1068 ((914) 251-3294
deddy@pyramidpr.net/
lbruno@pyramidpr.net
donna.white@wjdeutsch.com
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