Herve Leger bandage dress sings the blues
ROUGH CUT - NO REPORTER NARRATION
STORY: The sexy bandage dress got a Southern tweak for Spring 2013 at design label Herve Leger by Max Azria's runway show at Mercedes-Benz Fashion Week in New York.
Designing pair Max and Lubov Azria added prints, patchworks and handcrafted embroideries to the iconic dress that often came in flirty A-line shapes.
Their inspiration: the women from Gee's Bend, Alabama - a small isolated, African-American hamlet where women made quilts for generations.
Isolated by a bend in the Alabama River, the Gee Bend women used their imagination to elevate a household necessity into a work of art.
"It was so interesting because the heritage of a woman in that particular - in Alabama, the African American population that was there," Lubov told Reuters.
"I mean the beauty. Think about it. We're educated in doing our craft, they are not. So they have so much original ideas, so much passion it's really fantastic."
The colors of the collection were neutral.
A lot of off white that the duo called "alabaster," were mixed with black and navy blue.
The looks were often finished with leather harnesses and belts.
The iconic bandage dress - famous for strips of fabric that hug a woman's body in all the right places - has been a favorite of Hollywood actresses and models since the 1980s when the French fashion house first unveiled the body-conscious style. In 1998, the Herve Leger label was acquired by BCBG Max Azria Group, an American fashion brand based in Los Angeles.
STORY: The sexy bandage dress got a Southern tweak for Spring 2013 at design label Herve Leger by Max Azria's runway show at Mercedes-Benz Fashion Week in New York.
Designing pair Max and Lubov Azria added prints, patchworks and handcrafted embroideries to the iconic dress that often came in flirty A-line shapes.
Their inspiration: the women from Gee's Bend, Alabama - a small isolated, African-American hamlet where women made quilts for generations.
Isolated by a bend in the Alabama River, the Gee Bend women used their imagination to elevate a household necessity into a work of art.
"It was so interesting because the heritage of a woman in that particular - in Alabama, the African American population that was there," Lubov told Reuters.
"I mean the beauty. Think about it. We're educated in doing our craft, they are not. So they have so much original ideas, so much passion it's really fantastic."
The colors of the collection were neutral.
A lot of off white that the duo called "alabaster," were mixed with black and navy blue.
The looks were often finished with leather harnesses and belts.
The iconic bandage dress - famous for strips of fabric that hug a woman's body in all the right places - has been a favorite of Hollywood actresses and models since the 1980s when the French fashion house first unveiled the body-conscious style. In 1998, the Herve Leger label was acquired by BCBG Max Azria Group, an American fashion brand based in Los Angeles.
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