Priyanka Chopra launches Digital Direct Broadcast Technology

Priyanka Chopra, who has been announced as the brand ambassador of DDB, said: "This DDB is so simple, it's like a file. It's like a folder where I can put all my memories in one. All information is digitalized and comes in one TV... It is one gadget which has everything. It is a part of progressive evolution of technology."

At the event, Priyanka Chopra also revealed that she loves technology! She perkily said: "I love technology. I consider myself geek's fantasy. Any new gadget in the market, and I need to have one."