• il y a 12 ans
COCA-COLA - HAPPINESS FACTORY - CASE STUDY BY JEFF GOMEZ

Transmedia storytelling expert Jeff Gomez (CEO Starlight Runner Entertainment), will deliver a case study on Coca-Cola's Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms.

Credits - Coca Cola - CrossMediaNYC 11 - Jeff Gomez - Starlight Runner Entertainment

Recommandations

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I
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