Tokyo Fashion takes off
EDITORS NOTE - EDIT CONTAINS CONVERTED 4:3 MATERIAL
It's a style of fashion unique to Japan, although singer Gwen Stefani has helped bring it into the international spotlight.
Harjyuku subculture dominates fashion in Tokyo's Shibuya district, where girls try to outdo each other in the styles stakes.
Anything and everything goes here, from maids to Goths -- all with an anime twist.
Harjyuku is just one of the many street styles the fashion show "Tokyo Runway" is hoping to market overseas.
The inaugural show attracted 15,000 mostly international spectators on Monday (March 19), and included home-grown labels such as "Sly" and "Lily Brown".
The event was also attended by the who's who of Japanese celebrities, who endorsed the Made in Japan label.
Model and actress Natsuki Kato was on hand, as was Youtube sensation Kyary Pamyu Pamyu.
SOUNDBITE: Model And Actress Natsuki Kato, saying (Japanese):
"I believe that Japan, as a fashion leader, with this fashion show has the potential to cross over internationally."
SOUNDBITE: Kyary Pamyu Pamyu, Youtube Sensation, saying (Japanese):
"What makes Harajuku fashion is how the girls' choose to represent themselves with confidence in a way that's enjoyable, and not just in a 'cute' way, but with some edginess as well. For example, I have an eyeball and bones on my outfit, it's not just 'cute' but a bit 'dark' as well."
For now international buyers will have to travel to Japan to get the clothes featured at "Tokyo Runway".
But if all goes according to plan, this is one runway that could safely land overseas.
Cindy Martin, Reuters
It's a style of fashion unique to Japan, although singer Gwen Stefani has helped bring it into the international spotlight.
Harjyuku subculture dominates fashion in Tokyo's Shibuya district, where girls try to outdo each other in the styles stakes.
Anything and everything goes here, from maids to Goths -- all with an anime twist.
Harjyuku is just one of the many street styles the fashion show "Tokyo Runway" is hoping to market overseas.
The inaugural show attracted 15,000 mostly international spectators on Monday (March 19), and included home-grown labels such as "Sly" and "Lily Brown".
The event was also attended by the who's who of Japanese celebrities, who endorsed the Made in Japan label.
Model and actress Natsuki Kato was on hand, as was Youtube sensation Kyary Pamyu Pamyu.
SOUNDBITE: Model And Actress Natsuki Kato, saying (Japanese):
"I believe that Japan, as a fashion leader, with this fashion show has the potential to cross over internationally."
SOUNDBITE: Kyary Pamyu Pamyu, Youtube Sensation, saying (Japanese):
"What makes Harajuku fashion is how the girls' choose to represent themselves with confidence in a way that's enjoyable, and not just in a 'cute' way, but with some edginess as well. For example, I have an eyeball and bones on my outfit, it's not just 'cute' but a bit 'dark' as well."
For now international buyers will have to travel to Japan to get the clothes featured at "Tokyo Runway".
But if all goes according to plan, this is one runway that could safely land overseas.
Cindy Martin, Reuters
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