The Dodge Journey was built to help people to explore the world wide world. But we wanted to do more than just tell them this, we wanted to get them off the couch and actually out there.
We started with a series of TV commercials. But unlike other car ads, the final heroic shot of the car was a challenge: the Journey they've just seen was still waiting at that same beautiful location. If the viewer went there, they could have it.
The commercials themselves contained clues and a 24/7 live camera feed showed people exactly where it was - encouraging them to start looking. We brought together all the chatter surrounding the campaign onto our YouTube page, combining the conversations from Twitter, Facebook and YouTube into one place.
We started with a series of TV commercials. But unlike other car ads, the final heroic shot of the car was a challenge: the Journey they've just seen was still waiting at that same beautiful location. If the viewer went there, they could have it.
The commercials themselves contained clues and a 24/7 live camera feed showed people exactly where it was - encouraging them to start looking. We brought together all the chatter surrounding the campaign onto our YouTube page, combining the conversations from Twitter, Facebook and YouTube into one place.
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Motor