Editor Diego Panich Cuts Lenny Kravitz's Spot 'Basement/Rock Star City Life'
- 13 years ago
Wild(child) Editorial editor, Diego Panich set the pace for a spot featuring music icon Lenny Kravitz that gives viewers an all-access pass backstage to one of his concerts in a documentary-style black + white commercial for Basement, directed by Partizan's Philip Adelman.
Panich took his cues from the rocker's signature style and the driving beat of Kravitz's newest release, 'Rock Star City Life' - personified by clothier's hip urban line of men's clothes - to shape a compelling visual story where music and fashion come together.
Panich recently completed 'Rabbit,' starring supermodel Kate Moss, which was the first spot for Basement new campaign. His credits also include Nike Surgery, winner of the Bronze Clio, and ‘Father + Daughter’ for MTV, awarded the Cannes Silver Lion.
Wild(child) Editorial is a NY-based company with a diverse roster of editors that brings a unique global aesthetic to its work in advertising, film, branded content and music videos. (www.wildchildpost.com)
Panich took his cues from the rocker's signature style and the driving beat of Kravitz's newest release, 'Rock Star City Life' - personified by clothier's hip urban line of men's clothes - to shape a compelling visual story where music and fashion come together.
Panich recently completed 'Rabbit,' starring supermodel Kate Moss, which was the first spot for Basement new campaign. His credits also include Nike Surgery, winner of the Bronze Clio, and ‘Father + Daughter’ for MTV, awarded the Cannes Silver Lion.
Wild(child) Editorial is a NY-based company with a diverse roster of editors that brings a unique global aesthetic to its work in advertising, film, branded content and music videos. (www.wildchildpost.com)