Directed by Harvest’s Baker Smith, “Unsweetened truth” Asks “Why Do They Make Tobacco Taste Sweet?”

Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth.

Credits:
Client: American Legacy/Truth
Spot Title: “Unsweetened Candy”

Agency: Arnold Worldwide
VP, CD: John Kearse
VP, CD: Meg Siegal
ACD, CW: Todd Mitchell
ACD, AD: Corey Favier
AD: Mike Costello
SVP, Group Head/ Broadcast: Kevin Shale

Production Company: harvest films / Santa Monica
Director: Baker Smith
EP: Bonnie Goldfarb
EP: Scott Howard
Producer / Head of Production : Rob Sexton
Line Producer: Mala Vasan
DP: Curtis Wehr / Murtha Agency
Art Director: Fanae Aaron
Float Construction: Fiesta Parade Floats / Abel Ledezma