The Secret to Business Success? Evolve Your Algorithm
The New School - Wollman Hall
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design.
The New School - Wollman Hall
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design.
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