Katie Price gets precious at perfume launch

Katie Price has launched a new perfume called Precious Love.

She said that her new fragrance is "inspired by timeless love stories and the tender moments that you share with those you love the most. "

However she was unusually tight-lipped after the press call when interviewed by the media on other subjects.

The tabloid favourite stretched out on a faux fur rug in a transparent body stocking to launch the new fragrance but she was significantly more coy in the interviews.

The model did not want to discuss X Factor or I'm A Celebrity...Get Me out Of Here but did discuss her future plans which include more perfume, additional books and a range of hair extensions.

The former Page 3 girl has released two previous fragrances, Besotted and Stunning.