We've set ourselves the challenge of reinventing our restaurants for a new era. We're experimenting with just about everything, from design and acoustics to service and food. Our mission? Not simply to continue to serve great pizza, but to help feed great conversations, something we believe has always been at the heart of our brand. Following in the footsteps of our playful and eccentric founder Peter Boizot, we had no set ideas about what shape this project would take. Instead, we brought together a talented group of creative thinkers led by visionary designer Ab Rogers. Their brief -- not to lose what made PizzaExpress special but to build on it and give it a new twist. How? Through the theatre of traditional pizza making, light, colour, brilliant acoustics and a tantalizing menu. And to top it all, we wanted a versatile environment that works well for families during the day, and everyone else at night.
Category
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Short film