Tracking Food through the Supply Chain

On a smarter planet, we can use RFID technology to track and trace our food as it makes its way through the supply chain from the farm to our table. IBM is helping companies all over the world monitor our food's temperature, pinpoint contaminations faster, prevent spoilage, and ensure the safety of the food we eat.

FARMER: 25% of the world’s food supply is lost to spoilage.
JACK DANAHY: That’s 458 billion dollars worth every year.
IOANA STANOL: On a smarter planet, we’re building intelligence into physical things.
TRUCKER: So we can know how far our food’s traveled...
GROCER: Monitor temperature all the way to the market...
MOM: And know it got to the table fresh.
JACK DANAHY: It’s already happening in places like Canada, Norway and Vietnam.
IOANA STANOL: When we make food smarter…we make it safer.
JACK DANAHY: That’s what I’m working on.
IOANA STANOL: I’m an IBMer.
JACK DANAHY: Let’s build a smarter planet.