Domino's Pizza : Interview with Domino's Pizza CEO

  • 14 years ago
http://bit.ly/cTe0FF Patrikc Doyle’s introduction as the new CEO of Domino’s came on the heels of a major announcement: Domino’s was changing the recipe of its pizza. The movement became known as The Pizza Turnaround, with the “cardboard complaint” one of the most contentious issues. A seasoned marketer, Doyle took to YouTube, admitted mistakes, recognizing and need for change and kicking off one of the edgiest marketing moves in recent years. In this exclusive interview, you will find out: * The relationship between marketing and leadership * How to build on growth * How to drive and lead an organization through a dramatic cultural shift Watch the full video now @ http://bit.ly/cTe0FF

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