SFIMA Summit 2010 Social Media Strategy With YouTube ...

Video of my (Murray Izenwassser / @murrayiz) presentation in Fort Lauderdale, Florida on creating a social media strategy, and the use of YouTube and video. Part 1/14. Slides at: http://bit.ly/bJq2sN. I discuss how to create a true Social Media Strategy, and how the use of Video and YouTube is a great opportunity right now, but only if done the correct way. Our agency, Biztegra, approaches creating a social media program in this way. This is also the approach we teach in our Social Media Strategy Workshops and DVDs (http://www.smworkshop.com) held in Florida, New York, Atlanta. The workshop is geared to helping the small business owner create their own social media program.