Heart-Smart Dress Designers Walk Red Carpet With Tim ...

For more info visit www.newsinfusion.com NEW YORK, N.Y., Feb. 11, 2010 – Campbell Soup Company (NYSE:CPB) is painting the town red to raise awareness of heart disease. Real heart-health heroes debuted the final Campbell red dress creations as part of the company’s annual “AdDress Your Heart” campaign, in support of the American Heart Association’s Go Red For Women movement. This year’s dresses have an especially personal touch – the designs were inspired by real-life stories of people who have faced or overcome the challenges of heart disease. Project Runway’s Tim Gunn helped celebrate by joining these heroic women on the red carpet at the Woman’s Day Red Dress Awards in New York City. Gunn’s passion for fashion and longstanding commitment to the fight against heart disease brought him together with Campbell for this signature program. In a case of life imitating art, Gunn illuminated the importance of heart health on the red carpet and the runway. He first drove votes for the “AdDress Your Heart” design and essay contest by encouraging people to choose their favorite. Gunn also shared his famous fashion guidance during a Campbell-sponsored “Design Your Heart Out” challenge on Project Runway, which aired on Lifetime TV on Feb. 4, 2010. Both red dresses were inspired and modeled by real-life heart disease survivors.