#ChineseManufacturer: Wie TikTok-Videos angeblich die Produzenten von Luxusgütern enthüllen
Auf TikTok geben sich chinesische TikToker als die eigentlichen Hersteller von Luxusartikeln europäischer Modehäusern aus. Doch was ist dran an den vermeintlichen Enthüllungen?
LESEN SIE MEHR : http://de.euronews.com/2025/04/21/chinesemanufacturer-wie-tiktok-videos-angeblich-die-produzenten-von-luxusgutern-enthullen
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Auf TikTok geben sich chinesische TikToker als die eigentlichen Hersteller von Luxusartikeln europäischer Modehäusern aus. Doch was ist dran an den vermeintlichen Enthüllungen?
LESEN SIE MEHR : http://de.euronews.com/2025/04/21/chinesemanufacturer-wie-tiktok-videos-angeblich-die-produzenten-von-luxusgutern-enthullen
Abonnieren Sie! Euronews gibt es in 12 Sprachen.
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NewsTranskript
00:00Are European Luxury Goods Produced in China?
00:08The ongoing trade war between the US and China is now all over TikTok
00:13and European fashion houses have found themselves sandwiched somewhere in the middle.
00:17A bag from a high-end European fashion house such as Hermès Louis Vuitton or Prada
00:21can cost hundreds of thousands of euros.
00:24But on TikTok, individuals claiming to be Chinese manufacturers
00:27say they are the ones really making these goods.
00:30Speaking in English and referring to prices in dollars,
00:33they appear to be targeting American consumers known for buying these goods.
00:37For the past more than 30 years, we have been an OEM factory
00:40for most of the luxury brands around the world.
00:43Gucci, Prada, Coach, Vuitton, you name it.
00:46Real OEM factory for those luxury brands.
00:48We are the same group of people.
00:5230,000 USD.
00:53And do you know how much it costs from us?
00:55If you buy from us, only less than one-tenth of its price.
00:59On their website, Hermès lists locations where it produces and manufactures,
01:04but does not mention China.
01:05The same goes for Louis Vuitton.
01:08Meanwhile, the EU stipulates that for goods to be labelled made in Europe,
01:12their last substantial transformation must occur in the country of production.
01:16Investigative journalist Noémie Leclerc told EuroVerify that
01:20the majority of these TikTok videos in fact display counterfeit products.
01:24Leclerc added that these videos are being posted as the Chinese government moves towards
01:28encouraging counterfeit production in a bid to retaliate against US tariffs.
01:33Despite this all, the luxury goods industry is shrouded with secrecy
01:36and protects the finer details of its supply chain.
01:39According to experts, luxury brands such as Ralph Lauren and Prada
01:43do manufacture in China at stages of the production process.