The Apprentice UK S19E12
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FunTranscript
00:00This remains one of the toughest processes around.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:10Battling to become his business partner.
00:1318 ambitious entrepreneurs.
00:16Let's go!
00:16Ah! I've pulled my shin!
00:18Action.
00:19It's a deal worth fighting for.
00:21Yes, come on!
00:22Please let me finish talking.
00:23Guys, this is absolutely mental.
00:25We're going to get nothing done if we speak to each other like this.
00:2718 candidates.
00:28We just don't want it looking like poop.
00:3112 tough tasks.
00:33That's the biggest load of garbage I've ever seen.
00:35Oh, no, are you joking?
00:36No, I'm not joking.
00:38One life-changing opportunity.
00:40You're fired. You're fired.
00:42This is bloody shambles. You're fired.
00:52Previously.
00:54They dig up all of your skeletons.
00:55Candidates were cross-examined.
00:58I thought it'd be quite funny.
01:00Does it really feel like fun right now?
01:02Proposals picked apart.
01:04This business plan is a car crash.
01:06It's so unrealistic as to be just nonsensical.
01:10And in the boardroom.
01:12I've got no confidence whatsoever.
01:15Amber Rose's bubble tea business burst.
01:18You're fired.
01:18Chisola's app crashed.
01:21I don't get it.
01:22So it is with regret that you're fired.
01:25And Jordan's journey came to a close.
01:28You're here too early, mate.
01:30That's the problem.
01:31And so it is regretful that you're fired.
01:34Now Dean and Anissa go head-to-head.
01:37We're in the final.
01:39Well done, Anissa.
01:41In the battle to become Lord Sugar's business partner.
01:445am for the finalists.
01:55Hello.
01:56Hello.
01:56One last task.
01:58Lord Sugar would like to meet you at the Honourable Society of Lincoln's Inn in central London.
02:03The cars will be outside in 20 minutes.
02:06Honourable Society of Lincoln's Inn.
02:09We better get ready there, man.
02:10Yeah, good luck.
02:14This experience has broke me and then remade me.
02:19It made me realise I've got emotions in me that I never knew were there.
02:23I'm obviously not only here for myself.
02:25I'm here for my wife and kids.
02:27The company I've got, I've worked so hard to get it where it is.
02:31Everything is right in the next two days.
02:33It's crunch time.
02:35I came into this process being confident that I can win it.
02:39There's been a lot of mistakes, a lot of lessons.
02:42But I didn't regret any of it because I've now become a much stronger businesswoman because of it.
02:47If I won this investment, my whole life would change.
02:50It has the potential to make millions and that can change my life, but also everyone around me.
02:55Central London.
03:12The Honourable Society of Lincoln's Inn.
03:16Training Britain's barristers since 1422.
03:20Good morning.
03:35Good morning, Lord Sugar.
03:37Lincoln's Inn is one of the four inns of court dedicated to the development of some of the country's finest legal minds.
03:45These are people that argue their case day in, day out.
03:50And that's exactly what you need to do if you want to win my £250,000.
03:57So for your final task, I want you to launch your businesses.
04:01You need to create a new brand for your company and produce an advertising campaign.
04:07And then you'll pitch your business to me and a room full of leading industry experts.
04:12Afterwards, we'll meet in the boardroom where one of you will become my new business partner.
04:21There's a lot to do, so I've organised a few familiar faces to help you out.
04:26Well, welcome back, ladies and gentlemen.
04:47So to be fair, I'm going to flip a coin.
04:49Whom am I going to ask first?
04:50Ladies first.
04:51Ladies first.
04:52Heads or tails?
04:53Heads, please.
04:54Heads, it is.
04:55So your first choice, who would you like?
04:58Er, Gisela.
05:02Oh, do you look great.
05:03Dean?
05:04Come on in, Liam.
05:05Oh.
05:06First time we get to work with each other, eh?
05:08We're proud of you, bruv.
05:09Well done.
05:10Thank you, man.
05:11Um, Amber Rose.
05:15Jordan?
05:19Frederick?
05:20Mia?
05:24Emma?
05:28Emma?
05:33Johnny?
05:37Malika?
05:41Save the best to last.
05:42Nadia?
05:43Thanks, Dean.
05:45You all right?
05:45What's up, dear?
05:48Right.
05:49Anissa, pizza is a crowded market, and food companies go bust every day.
05:55So you need to prove to me that your business can stand out in the face of tough competition.
06:02Dean, I'm sure air conditioning makes you a solid living.
06:05What I want to know is if you're offering me a scalable proposition.
06:10Well, good luck to you both, and I'll see you in a few days' time.
06:14Off you go.
06:15Thank you, Roger.
06:19Two days to turn plans on paper into budding businesses.
06:24Dean, I'm so pleased to see you all.
06:26Welcome back.
06:28Getting a taste of Anissa's ambitions.
06:30I'm so excited to try these pizzas.
06:32I've heard they're five stars.
06:33The rest of her team.
06:36So this is chicken tikka masala one.
06:38Wow.
06:40Oh, that's wonderful.
06:42So nice.
06:42So lovely.
06:45The current operations is in the kitchen of my dad's restaurant.
06:49So the way I want to expand is through dark kitchens.
06:53So what a dark kitchen is, it's essentially a takeaway without a front.
06:56So these are delivery-only models.
06:59So some of the feedback from Lord Sugar is, how am I going to stand out on a crowd market?
07:04So what I want to be known as for this brand is the pioneer of Indian-style pizzas.
07:08So that's the plan going forward.
07:11Any questions?
07:14Honestly, it's banging.
07:16Like, it tastes so good.
07:21Across the hall, the main question from Lord Sugar was, how are you going to scale up your business?
07:26Breezing through the details.
07:28I need engineers, more vans, more tools.
07:31Aircon superfan.
07:32Dean.
07:34Air conditioning is a source of heat pump.
07:37Basically, getting rid of the air outside and bringing it in inside, but there's no transition.
07:42And this is air conditioning talk.
07:43Right, it's a sealed system.
07:44It compresses the gas, pumps the refrigerant around the system, and that's what it does.
07:47It recirculates the air within the room.
07:49That's why it's conditioning the air.
07:51Air conditioning.
07:52Getting all this, Johnny, yeah?
07:53Yeah, I'm getting all this.
07:55Air conditioning.
07:57I'm very passionate about it.
07:58It's not the most glamorous thing in the world, but I think it's sexy, so I've just got to make it sexy.
08:05One team will be creating the brand.
08:07I'll be on that team with Chisola and Emma.
08:10Slicing up her supporters.
08:12And the other team will be making the TV ad.
08:14I know, Amber Rose, you have experience making videos.
08:16I think you'd be a great sub-team leader.
08:18I would be on it.
08:19Pizza Pro and Nisa.
08:22Like, what are your thoughts on the advert?
08:24I don't want it to be too gimmicky.
08:25So the TV ad really needs to focus on what we're all about.
08:29Takeaway focus.
08:30It's not an eaten restaurant.
08:32It's going to be on the delivery apps.
08:33I think in terms of location, choose a space that looks like someone's house.
08:38Does that make sense?
08:38Yeah.
08:39With the TV ad, I'm very clear on what I want our end goal to be.
08:43This is my business.
08:44I'm hoping the team also understand and get on board as well.
08:47So is everyone clear on what the concept is and the idea?
08:50Yeah.
08:50Amber, I fully trust you as sub-team leader.
08:52No pressure.
08:53No pressure.
08:53I was going to say.
08:54Nadia, I'd like you to go with Liam and Mia and do the TV advert.
09:00Yeah, sounds fun.
09:01Conditioning his crew.
09:02So Liam, I'd love for you to be a sub-team leader.
09:04I'm more than an athlete.
09:05Dean.
09:07Guys, with the advert, I want people to know that air conditioning is not a luxury anymore.
09:12It's an essential.
09:13It's not that expensive to buy.
09:15It can all be controlled by your phone.
09:16It tells you the room temperature.
09:18It tells you the pollution in the air.
09:19People need to understand how quick it is to cool a room.
09:23Do want to get that point across.
09:25It's a fan only.
09:26If you did want it to be just a fan.
09:27It's also got a dehumidifier on there.
09:28Hay fever sufferers.
09:30Cleans the air.
09:31All this stuff is cheap to run.
09:32It can be installed quickly.
09:34No mess.
09:34So if you're doing the advert, you could be mentioning all these things.
09:39There's a lot of information that Dean wants us to cover in the video.
09:43So my concern is making sure we hit the brief as much as we can without making it boring.
09:48People think that it only does cooling.
09:50Not a lot of people know that it does heating as well.
09:53All right, sweet.
09:54That makes sense.
09:54We just need to get the points across that I'm basically trying to get across.
09:58Let's do it.
10:00Let's get out of here.
10:01Good luck, guys.
10:0111 a.m.
10:06Today, half of each team will turn out TV ads.
10:09There's a lot he wants to get across.
10:11Yeah.
10:11We need to be really strategic in terms of what are going to be the most useful pieces of information.
10:15Yeah.
10:15Yeah.
10:16While the finalists build their brands.
10:19I'm so buzzing that you're in the final.
10:21Congratulations.
10:22Honestly, your pizzas taste amazing.
10:24Thank you, girls, so much.
10:25I love the energy.
10:26This is a no-brainer.
10:27Yeah.
10:28Get the investment right now.
10:31Central London.
10:35The main thing is the fact that AC can heat up homes.
10:38Obviously, a lot of people just associate it to cooling.
10:41Flipping the focus of Dean's campaign.
10:43So, I think a bedroom would be a good location.
10:46You're already in there.
10:46You're cold.
10:47Core is freezing in here.
10:48Liam airs his ad idea.
10:51You're going to say, I turned on my heating ages ago.
10:54It should warm up in an hour or so.
10:56And then you could say, really, my air conditioning heats my home in minutes.
11:00And you say, air con, that usually cools it down, doesn't it?
11:03And you could say, actually, air con heats up and cools down whilst cleaning and conditioning
11:07the air.
11:08Don't you think it's just a little bit, like, no disrespect, like, a little bit boring?
11:12How can we make that fun?
11:14With air con, we're trying to show people it can do heating of the property.
11:18Yeah, but can we do that, like, in just maybe another way?
11:21Instead of saying, oh, it cools, it warms, it does this.
11:24Just something fun somehow.
11:26I hear what you're saying, but I feel like we just crack on with the message.
11:29OK.
11:32Who wants to watch such a boring ad?
11:35Like, you've literally got ten seconds to get people engaged.
11:38And if it's not caught them within that instance, they're just going to switch the channel over
11:41and not be interested in it.
11:43At the end of the day, we need to be getting the key information that Dean wants in there
11:46about air conditioning and his phone, do you know what I mean?
11:50Yeah.
11:54On the other team...
11:55Maybe we should get a bit creative with this.
11:58Yes.
11:58How about two friends at a football match?
12:01Thinking outside the pizza box.
12:03After the game, they're both starving.
12:05One wants a pizza, one wants Indian.
12:07Frederick.
12:09Yeah, like, we could start off.
12:10Have you ever wondered what would happen?
12:13Your two favourite teams...
12:14Oh!
12:15Fused together!
12:16Yes!
12:16Yes!
12:17Love that.
12:17That's a good opening night.
12:18That's really, really good.
12:19We could say, oh, that match was so good.
12:23Do you know what?
12:23I'm really hungry.
12:24And they'd be like, should we go for an Indian?
12:25I'm like, no, should I go for a pizza?
12:26No, I'll go any time.
12:27I'll just get a pizza.
12:27Do you know this place needs curries on a pizza, so we don't even need to choose between us.
12:32I thought we could only be one winner, but with our pizza, we can have two winners.
12:36Yeah!
12:37Yeah!
12:38Yeah!
12:39That's it.
12:40I got it!
12:41Yeah?
12:42I feel like it's a very creative idea.
12:44I feel like it's a very fun idea.
12:46British people love football.
12:48British people love curry.
12:49British people love pizza.
12:50So, ultimately, it is a winning combination.
12:53We've actually come up with a masterpiece here.
12:55I think Anissa will be really happy with it.
12:57I agree.
12:58Love it!
12:59I love it.
13:02Midday.
13:03Hello.
13:04Hiya.
13:05At Creative Agency, Isabel.
13:07I want it to be very clear straight away what the brand's about.
13:10Chewing over names for her fusion concept.
13:13You see the name and you know it's Indian-style pizzas.
13:17Anissa's Pizza Posse.
13:19So, does anyone have any name ideas?
13:22Erm...
13:23Spice and Slice?
13:25Mmm.
13:26They need to know it's Indian-style pizzas.
13:28I had Slice of India.
13:30It's too Indian, in a way.
13:32Hmm.
13:33What about something around authentic Indian pizza?
13:36Like, something around that?
13:37The only issue is the chicken tikka masala is actually Indian.
13:40It's not authentic.
13:41Yeah, yeah.
13:42I want it to be more, like, catchy.
13:44Fusion spice?
13:45Mmm.
13:46We need to have the pizza part, definitely, one of those kind of things.
13:48Yeah.
13:49Confucian spice, pizzeria.
13:50Confucian spice could be anything.
13:51Okay, yeah.
13:52Hmm.
13:53Er...
13:56Shazola and Emma are really trying hard, but Anissa,
13:59because she's so passionate about making it right,
14:02she's shutting down the creativity.
14:04She's got to let loose a bit and come up with some new ideas
14:07that's really going to stand out in a very competitive market space.
14:10What about pizza, Indiana?
14:12I think Indiana is, like, the Italian word for India.
14:16People won't understand it.
14:17I need it to be understandable straight away.
14:19Mmm.
14:23I've been thinking about this for years.
14:25It ain't just, like, come down to this now.
14:27Domestical.
14:28For Dean, name ticked off.
14:30This is the target that I actually want to aim for.
14:33Okay.
14:34Domestic installations.
14:35Next, lock down his logo.
14:38Can we get this domestic in the lighter blue?
14:42Domestical.
14:43My biggest concern would be that, you know,
14:47we're talking about just doing domestic homes.
14:50Are we blocking ourselves off from commercial?
14:5390% of my work is domestic,
14:55and if I'm including that within the name,
14:57I think it fits quite well.
14:59Mmm.
15:00Should we maybe get a roof on there?
15:01Uh, yep.
15:02To go across the top.
15:03So you're not worried about, kind of,
15:04shutting yourself off from a big part
15:06of the air conditioning market?
15:07No.
15:08For me, the domestic market is the one to target,
15:11and domestic calls way forward.
15:13Mmm.
15:14Can we get a squiggly line just between there and there?
15:18Lord Sugar has said to Dean that he wants scalability.
15:20That's the biggest thing here.
15:22And we've cut out two thirds of the market.
15:24You know, we're just going for domestics,
15:26so that might be a massive oversight.
15:28Instant cooling throughout your home.
15:30Yeah, I'm happy with that.
15:31You know, they obviously specialise in domestic cooling.
15:34To me, it looks really good.
15:36Mmm.
15:39For Anissa's team...
15:40Should we just go with Zal pizza?
15:42Zal means spicy in Bengali.
15:44I think Zal has a ring to it.
15:45Yeah.
15:46Name finally nailed...
15:47Tight on time.
15:48Icon-wise, I was thinking an Indian pattern.
15:51Still to produce...
15:53...a branded box.
15:55I want the inside of the pizza to be yellow,
15:57and the border to be purple.
15:59Yeah.
16:00And there's fine nits left.
16:01It looks like a flower to me.
16:02I know what Indian patterns look like.
16:04Which I don't.
16:05So as somebody who doesn't, I don't know what that is.
16:08What things come to mind immediately when we say India?
16:10Something that takes you to India is the Taj Mahal.
16:12Yeah.
16:13I've seen so many Indian restaurants use a Taj Mahal.
16:15I still like my flower on the most, but you guys don't like it.
16:17I just don't think I'd get it.
16:19Just have nothing.
16:20We don't have time.
16:21I want the whole box to be yellow.
16:22On the side, that flower pattern.
16:24Yeah.
16:25I know it's so basic right now, but...
16:26We don't have time.
16:27One minute.
16:28I think it needs a temple on the front or something imagery.
16:30Yeah, the temple...
16:31I would just chuck the temple on there just to say this is what we're doing.
16:33If I do the Taj Mahal instead, then...
16:35Yeah, like that.
16:36Just in the middle, fine.
16:37Just add something.
16:38I don't think there's time for anything more now.
16:44Branding the logo was tough.
16:45I'm not going to lie.
16:46I think the logo we've ended up with is quite bland,
16:49is quite plain and doesn't really have anything interesting about it.
16:53I think once it's printed, it'll look better.
16:55Yeah.
17:03Just so everyone's familiar with the storyboard...
17:05OK.
17:06Just focus on the fact that it warms up the home faster.
17:09Honing in on heating for his ad...
17:11Just do a bit of shivering, and then just have a knock,
17:14and then Mia said, come in.
17:16Debut director, Liam.
17:18And action.
17:20Come in.
17:21It's Baltic in you, Han. What's going on?
17:23I turned the central heating on hours ago.
17:25My water's turned to ice.
17:27Honestly, Han, have you not got an AC condition in there?
17:31That's for cold.
17:32No, Han.
17:33No, Han.
17:34Like, these days they go warm, they go cold,
17:36and it's fantastic for air filtration.
17:39You can even turn it on from your phone.
17:41You can even turn it on from your phone.
17:43This is my house.
17:44It's absolutely boiling right now.
17:46All right, cut there, guys.
17:48Their advert makes no sense at all.
17:51These guys have decided to show someone who's cold
17:54and buys an air conditioning unit to warm them up.
17:57That's a secondary use of an air conditioning unit.
18:00The primary use is to cool you down.
18:03And it takes literally a matter of minutes to warm up the house.
18:07Perfect.
18:09Across town.
18:11Frederick and Malika!
18:13Jump up!
18:14Jump up!
18:15We're going to stop!
18:16Coaching her cast.
18:17No!
18:18Come out, come out!
18:19More energy!
18:20More energy!
18:21We need to sell pizza!
18:23Amber Rose.
18:25As soon as I say go, you start with your lines.
18:28OK?
18:29Go.
18:30Oh, my goodness.
18:32What a match.
18:33Stop!
18:34Stop.
18:35Yeah.
18:36OK, that was good.
18:37Yeah.
18:38I need more energy.
18:39Quicker.
18:40You get it?
18:41Yeah.
18:42Action.
18:43Whoa!
18:44That match was incredible.
18:45What a game.
18:46Cut.
18:47Do that again.
18:48Quicker.
18:49Action.
18:50That game was incredible.
18:51What a game.
18:52Try not to pause too much in between your lines.
18:53We'll go again, guys.
18:54Action.
18:55Whoa!
18:56That game was incredible.
18:57What a game.
18:58Cut.
18:59Do that again.
19:00And if you could speak a little bit louder for me.
19:01And also, Malika, please remember to look forward into the pitch.
19:03From the top.
19:05I'm super excited making this TV advert today.
19:09Because I just feel like I'm in my zone.
19:11Directing behind the camera.
19:13I feel like I've got a great eye for it.
19:14And I'm going to come up with a really great TV advert.
19:17Let's do it one more time.
19:18And Malika, tiny bit more energy.
19:23We're going to just get a bit of a close up now.
19:25Ready?
19:26Action, Nadia.
19:27For Team Aircon.
19:28Have you not got air conditioning?
19:30It warms up the house way quicker.
19:32A chance to check in.
19:33Perfect.
19:34Close there.
19:35Happy with that?
19:36That's great.
19:37They're calling.
19:38Oh.
19:39Hi, guys.
19:40How are you?
19:41Yeah, we're good.
19:42So, we've come up with the name of the company.
19:45It's called...
19:46Domestical.
19:47Okay.
19:48Domestical.
19:49Instant cooling throughout your home is the tagline.
19:51Instant cooling throughout your home.
19:53Yeah, so, come on.
19:54How are you...
19:55How are you getting on?
19:56Um...
19:57We was...
19:58We was looking to do more of a video basing around the fact that it warms things up.
20:08Um...
20:09People are going to be coming to us mainly because they're hot.
20:12Yeah.
20:13Alright, sweet.
20:14Well, that...
20:15Sort of...
20:16We've filmed a little bit and we was going to go down the other route, but obviously it's
20:20not too late to change.
20:21Um...
20:22Yeah, we just...
20:23We'll switch it all up.
20:24Yeah.
20:25Switch it all up.
20:26It's fine.
20:27We'll switch it around.
20:28Yeah.
20:29People know an air conditioning company for cooling.
20:30Alright, sweet.
20:31Bye, guys.
20:32Take care.
20:33Bye.
20:34Cheers, guys.
20:35So, we're just basically starting from the top.
20:37We're just going to reshoot.
20:38Same scene.
20:39Nadia's going to not come in.
20:40I'm going to be boiling in here.
20:41Of course.
20:42Roasting in here.
20:43You need to get yourself an air conditioning unit.
20:44Got it.
20:485pm.
20:49East London.
20:50So, using something like this, like a dardo.
20:52Yeah.
20:53It's a big part of, like, Indian cuisine.
20:55Preparing a new pizza for tomorrow's pitch.
20:58They wanted something more standard, so...
21:00That's what we'll give them.
21:01Oh, here we go.
21:02Anissa.
21:03I'm going to do a quick chana masala.
21:06Chana...
21:07Oh, okay.
21:08What's a chana masala?
21:09It's like a chickpea curry.
21:10Yeah.
21:11Okay, let's go.
21:12The base of any Indian dish is pretty much onions.
21:15Yeah.
21:16And then let me just add some of the chickpeas.
21:18Mm-hmm.
21:19This is a chut masala.
21:20This pairs really well with the chickpeas.
21:22It smells delicious.
21:23So, let's put the spicy masala sauce on.
21:25Mm-hmm.
21:26And then you just add all the chickpeas and the onions.
21:28Like this, Anissa?
21:29Mm-hmm.
21:30Cheese as well.
21:31Yeah.
21:32Okay, our first pizza's going in.
21:33Smells great.
21:34A chickpea pizza on a dal base.
21:35This could be the winning combination.
21:38Lord Sugar himself said he wants me to stand out on a crowded market.
21:41And I think the pizza we're making right now definitely pushes that boat.
21:44It has dal.
21:45It has chickpeas.
21:46These are definitely ingredients you don't see on pizzas.
21:48And something that you can't get anywhere else.
21:51Mm.
21:52Definitely not flavors I've had before, but it's actually quite a nice mix.
21:56I'm actually really happy.
21:57Yeah.
21:58It's so unique.
21:59It's special.
22:00It's adventurous.
22:01Yeah.
22:0210 out of 10.
22:0310 out of 10.
22:05Animation studio, Parachute.
22:07This is all very new to me.
22:09I'm a bit of a dinosaur when it comes to technology.
22:11Creating a virtual showroom to give his pitch pizazz.
22:15So far when they walk in, they'll have the display where we've got all the different units.
22:19Yep.
22:20Dean's team.
22:21What other things do we need?
22:23I don't know how it works.
22:24What do you think?
22:25I think it could be cool to have a QR code underneath each one so they can scan it for more information.
22:29Yeah?
22:30Yeah, let's do that.
22:31That sounds really good, Jordan.
22:32Should you have a tablet here?
22:33Yeah, yeah.
22:34Do you think we should do that?
22:35One on either side.
22:36And on each of them, it can be like, get a quote.
22:38Exactly that.
22:39That's exactly what I'm trying to achieve.
22:41What else can we do?
22:42What I thought could be cool is having someone's living room or someone's bedroom if they want
22:47to see what it would look like.
22:48Above a bed.
22:49You know what I mean?
22:50Next to a bed.
22:51Yeah.
22:52Makes sense.
22:53Yeah, that's good.
22:54So I feel like we're taking it to the next level with this and we're expanding.
22:56I'm really confident about heading into the pitch tomorrow and literally just blow them
23:00away with my nice cool showroom.
23:03Loving this.
23:04So I'm not used to this virtual reality world.
23:06You know?
23:07See why I got you here, Jordan?
23:09Yes, sir.
23:14Come in.
23:157pm.
23:16Boy, it's hot in here.
23:17You need instant cooling throughout your home.
23:19Let me fix this for you.
23:21Ads wrapped.
23:22We've got a lot of footage that we can work with tomorrow and hopefully create a great
23:26TV advert for Anissa.
23:28Brands built.
23:29There's my showroom.
23:30I'm happy with it.
23:31Cool.
23:32Thank you, mate.
23:33Thank you very much.
23:35For both teams, back to the house.
23:447am.
23:45I'm excited to show you what we've done yesterday.
23:48For Dean's team.
23:49I think it's really good.
23:51Let's show you and see what you guys think.
23:52Yeah.
23:53See ya.
23:54The big reveal of his branding.
23:56Ooh.
24:00The only thing I would say is, it just looks a little bit like any other domestic kind
24:04of household brand, I guess, in terms of like a plumbing company or building company.
24:09I don't think it does.
24:10I think it does exactly what it says on the tin.
24:13It's domestical, so you know it's sort of linked to aircon.
24:16And then you've got the home above it.
24:18It's definitely been played really, really safe.
24:20It wouldn't grab my attention to look twice.
24:23It just wouldn't catch my eye.
24:28Across the hall.
24:29Oh.
24:30What is this?
24:31The Taj Mahal.
24:32I think the Taj Mahal is a little bit random.
24:34Presenting her pizza.
24:36It was very much a last met decision.
24:38The reason for it is more so to give the Indian feel.
24:41Yeah.
24:42Anissa.
24:43Introducing the chana chaat pizza.
24:46Oh.
24:47Chana chaat.
24:48I'm going to tuck in.
24:49Mmm.
24:50Oh.
24:51What this is, is a dal base.
24:53And then we have the chana chaat.
24:55So chana is chickpeas.
24:57And the chaat is like a spice.
24:59In terms of the taste, I'm like blown away.
25:01I think you've smashed it.
25:02The fact that there's chickpeas in between the layer of cheese and the base, like when you
25:07bite into it, is delicious.
25:09Anissa, I mean, I've cleaned this plate.
25:11I absolutely love this.
25:14I really liked the pizza.
25:15I thought it tasted great.
25:16I'd definitely go and order this.
25:18I want her to start delivering to my area.
25:20If I was to host a dinner party, I would definitely put that on there.
25:23And I do feel like it would really bring class to my dinner party as well.
25:26It's very classy.
25:27I'm a bit of an old fart when it comes to this.
25:32Right, so let's have a look around.
25:35Next for Dean.
25:36You can come over to here.
25:37You can see all the different types of units.
25:39I like the QR code thing.
25:41Nah, it's class.
25:42Digital showroom demoed.
25:44You can then come back into these rooms here, where they actually give you an idea of what it's going to look like inside your home.
25:49Oh, that's cool.
25:50Nice.
25:51A chance to check in on the ad.
25:53So guys, with the advert, I'm interested to hear how you got on yesterday.
25:59Yeah, so obviously when we left the brainstorm, we wanted to do a little bit more of an educational piece.
26:04And the fact that, you know, Aircon does actually heat places up as well.
26:07I am glad that we switched it back to the cooling.
26:09The main reason people come to us is for cooling.
26:12In hindsight, we probably should have just cracked on with that straight away.
26:15Yeah.
26:16But obviously we wanted it to make...
26:17There's a lot of information there.
26:18Yeah.
26:19So I think just keeping it quite basic.
26:20Air conditioning does cold air.
26:21And then we can tell them about the benefits of it.
26:24Yeah.
26:25By the sounds of it, they spent a lot of time making one video and then pivoted to something else.
26:30So honestly, I'm not sure what to expect.
26:32But I've faith in Liam that he can edit a good video and do something strong for the pitch later.
26:37Mia, I know how good you are with pitches.
26:39So I'd love for you to help me out on this.
26:41Happy to.
26:42And Johnny, if you could switch over to the video editing.
26:44Cool.
26:45And I'd like to do a team swap.
26:47Frederick, you've done presentations before.
26:49You're a public speaker.
26:50Would you mind switching with Emma?
26:52And if Emma, you go to the video editing team.
26:54Yes.
26:55Let's do it.
26:56Good luck, guys.
26:57Good luck.
26:589am.
26:59Half of each team heads off to edit ads.
27:04It's the biggest day of her life, really, this pitch.
27:07Absolutely.
27:08And we can help by making this advert be a good one.
27:10So let's go on with it.
27:11Let's smash it.
27:12Let's do it, girls.
27:13Let's do it.
27:14For the finalists.
27:15My family's run a restaurant for 47 years.
27:17I think this is a great way to start by starting off with, you know, your story.
27:21It pulls on the emotions and the heartstrings.
27:23Yes, sir.
27:24Preparations for the big pitch.
27:28I've never actually pitched before.
27:30I've never done any sort of public speaking apart from my speech at my wedding.
27:33I know what yous can do in a pitch.
27:34I know how good you are.
27:35I need yous to give me that information and make sure I'm that good.
27:39You're so personable.
27:41Just make sure it doesn't come across too informal.
27:44I don't think it's a massive issue on how it's said, as long as it's confident.
27:48Lord Sugar's investment isn't just for your benefit, it's for him as well.
27:52Like, you need to sell yourself and you'll do that so effortlessly and naturally.
27:55You know, you've worked your way from just an apprentice, starting a business with two kids,
27:59showing that struggle, showing them kind of your vulnerability there.
28:02I am the most passionate person when it comes to air conditioning.
28:06This is my life.
28:07I think that's a lovely way to finish it off and then you open the floor to questions and that's it.
28:10Right, cool.
28:13It's starting to feel really real, yeah.
28:15I've got one shot at it, there's a lot riding on it.
28:17So I'm just grateful for the team that I've got.
28:19They've given me some really good advice.
28:22I get it.
28:23I've just got to deliver it.
28:25Everything in here is already in your mind.
28:30At the edit.
28:31Get the mystical on the phone and turn your house into a home.
28:35It's all looking quite wooden and quite cringy to watch.
28:38While Liam's team add polish to their promo.
28:41Domestical.
28:42Perfect.
28:43Realising her vision.
28:45So we'll use this as our first starting clip.
28:47Can we crop it so that they're in the centre of the frame a little bit, please?
28:51Amber Rose.
28:52Yes, that's the one we'll probably use.
28:55I think you could drop the beginning part of this drone shot and it could just go, oh, what a game.
29:00Um, I'm going to disagree, I can't lie, because it needs to set the scene of where they are.
29:05Now we'll go to the next scene, so I just want to see the footage that we have, please.
29:09Amber Rose, if we can, can we slow down the tempo as I pick it up?
29:13Probably be better not to, if I'm honest.
29:15Yeah, I do think it could be a slower pull there.
29:17Yeah, I don't think we need a longer pull, guys.
29:19Just trust me.
29:22Going into this editing session, I knew I'd be taking lead.
29:25Anissa basically gave me free reigns to do it.
29:28The girls are chiming in as much as they can, but I do think that when it comes to something like this,
29:33you just have to have a little bit of tunnel vision.
29:35All right, I'm happy with that.
29:37Who wants to do the voiceover?
29:39I'm happy to do it.
29:40Yeah.
29:422pm.
29:45One mile a bone.
29:48In just two hours...
29:50Wow.
29:51Wow.
29:52Finalists will pitch their businesses to Lord Sugar...
29:55It's getting real now, guys.
29:57This is what it's all come down to.
29:59...and leading industry experts.
30:01Pizza Hut, Papa John's, the big players are here.
30:05They are.
30:06When I first started the business, no one really believed in it.
30:09And now I'm pitching it to industry experts, Lord Sugar.
30:13It feels insane.
30:14I just can't stop thinking about the wife and kids, you know, how proud they're going to be of me.
30:19You know, it means so much to me, and that means even more to them.
30:24Upstairs.
30:25Hello.
30:26Hello.
30:28Getting a taste of her pizza ad.
30:30Can I see it?
30:31Yes.
30:32Yeah, really excited for you to see it.
30:34Anissa.
30:35Have you ever wondered what could happen if your two favourite teams fuse together?
30:40What a game.
30:41Wow.
30:42Incredible.
30:43But I'm not going to lie, I'm starving right now.
30:45Should we order a takeaway?
30:46I mean, I'm team Italian, so I'm happy to order a pizza.
30:50I'm more team Indian, so I'd rather get a curry.
30:53If only we could fuse the two together.
30:55Well, we can.
30:56Have you heard of Zaal Pizza?
30:57No.
30:58It's Indian-inspired pizza delivered straight to you.
31:01What do you guys think?
31:08I'm speechless.
31:09In a good or a bad way?
31:12The football stadium does feel random.
31:15Yeah, no, I completely appreciate the randomness of the football ground.
31:20But I think, yeah, ultimately we try to tie it in as much as possible.
31:27Across the hall.
31:28We've done our best on the video.
31:30Shall we take a look?
31:31Let's have a look, man.
31:32All right.
31:33The premiere of Liam's promo.
31:35What's that fan going to do?
31:37Have you not got an air-conditioning unit?
31:39I've opened the windows, I've got a cup of ice, I don't know what else I can do.
31:42Well, I've got an awesome recommendation for you.
31:44They're called Domestical, why don't you give them a call?
31:46Definitely.
31:47Hi, is that Domestical?
31:49I need a quote.
31:50Come in.
31:51Oh, it's roasting in here.
31:52There he is.
31:53You need calling throughout your home.
31:54Let me fix that for you.
31:55Whether you're hot or cold, get Domestical on the phone and turn your house into a home.
32:02Domestical.
32:03I like it, man.
32:05I think it's good.
32:06Domestical.
32:07You've covered all the points.
32:08Yeah.
32:09I'm really happy with that.
32:10Now it's just down to me.
32:11I've got to bring this home and hopefully get my words out.
32:16You just don't smash this.
32:184pm.
32:21Doors open to some of the biggest names in British business, including aircon experts and pizza
32:30professionals.
32:32The name of my pizza is pizza.
32:38Let me tell you about my background in the air conditioning industry.
32:48First to pitch.
32:49Calm and confident.
32:51Anissa.
32:52I feel like in life anyone can have a dream, but what you need to do is work hard towards
32:56it.
32:57I feel right now I'm so close and it would mean the world to me to secure that investment.
33:06Good evening, ladies and gentlemen and pizza experts.
33:09Thank you all so much for coming tonight.
33:12My brand is Zal Pizza.
33:15My family have been running an Indian restaurant in South London for the past 47 years.
33:22I guess you could say curry is in my blood.
33:25But how about I let you try it?
33:27So let's bring out the pizzas.
33:29So my current menu features items, for example, the chicken tikka masala pizza, butter chicken
33:36pizza, chili paneer pizza.
33:38When you think of any of the top curries, I put it on a pizza.
33:41Mmm.
33:42Nice.
33:43Oh, blimey, yeah.
33:44And yesterday I actually developed a new pizza.
33:47It has a dal-based dough and the chickpeas on top.
33:50It's very similar to chanachat, which is a big Indian street food.
33:55This is very good.
33:58I like to think Zal Pizza fixes an issue.
34:01When you're having a takeaway and you want a curry or you want a pizza, why not have both?
34:06Have a Zal Pizza.
34:08Have you ever wondered what could happen if your two favourite teams fuse together?
34:13I mean, I'm team Italian, so I'm happy to order a pizza.
34:17I'm more team Indian, so I'd rather get a curry.
34:20If only we could fuse the two together.
34:22Well, we can.
34:23Have you heard of Zal Pizza?
34:24No.
34:25Indian inspired pizza delivered straight to you.
34:28So right now, my business is a dark kitchen.
34:31What's great about dark kitchens, it's a scalability aspect.
34:35There are low overhead costs, therefore more profit margins available.
34:40And in terms of numbers, with the quarter million pound investment,
34:44I want to have ten new dark kitchens in the next five years.
34:47And I want to be the pioneer of Indian style pizzas.
34:50I now open the floor to any questions.
34:53I'm Ahmed Awadala, Chief Operating Officer for Pizza Hut.
34:56Have you thought about how do you accelerate and scale your concept?
35:00Because my brand is still new, I think in this first stage,
35:04it's very important that I have the control.
35:06Because that way, when people try Zal Pizza for the first time,
35:09I can guarantee them a good quality and I can control that level of it.
35:13I do want to franchise in the future, but I think what's most important for the brand now
35:17is to develop a good reputation and stand as a pioneer of Indian style pizzas.
35:23Hi Nisa, I'm Chef Romy, broadcaster.
35:27I know this is a very crowded market.
35:30How are you going to make sure you're creating more recipes that people come back to you?
35:35The reason why Zal Pizza can do well is because I'll be behind it,
35:39and I've constantly been thinking of new ideas.
35:41And I know the consumer, they want different things.
35:43So we can have monthly specials, seasonal specials.
35:46We want to keep the consumers keep coming back and keeping having something different.
35:50Thank you so much.
35:52Thank you for all your questions.
35:53And hopefully you see Zal Pizza very soon.
36:06Oh my God!
36:08Oh my God!
36:11For Lord Sugar.
36:12The model going forward is Dark Kitchens.
36:15Expert feedback.
36:17My worry is how you get people to come to it.
36:20Is it the Deliveroo's or the Uber Eats or what?
36:23Dark Kitchens are a very hard place to build a brand.
36:26Like, she's trying to create something that's really unique,
36:28which is a massive, massive plus in a crowded market.
36:31But she's got to sell that brand.
36:33She's got to sell that idea to people.
36:34And that is hard to do through a third-party app.
36:37I think it's a great concept, but I'm not sure it's all that unique.
36:40I think it's been done before, and big brands have actually taken that mainstream.
36:44You think it's been done before?
36:45I think it has.
36:46Papa John's has just released their Tandoori range.
36:48Are you sure?
36:49Are you sure you've pinched it from that?
36:51And how's it going?
36:54It's one of our highest performing pizzas.
36:56There you go.
36:57So there's clearly a demand for it.
37:03Next, take the stage.
37:05Dean.
37:07Thank you all for coming, and welcome to my presentation.
37:25I hope you all like the song that I chose.
37:28I personally can relate to it because I am Daddy Corn.
37:33I'm a proud dad of two beautiful children, and they are the reason that I am here today.
37:40I started off 15 years ago.
37:43I was an apprentice getting sent to the shops for a glass hammer and a left-handed screwdriver.
37:49I learned as much as I could because I always knew one day I am going to have my own air conditioning company.
37:57We went with the name Domestical because we want to make it as clear as possible exactly what audience we are appealing to.
38:04We want homeowners to know that how easy and quick they can have an air conditioning unit installed inside their home.
38:11Because I understand that when customers want air conditioning, they want it there and then.
38:16Hi, is that Domestical?
38:18I need a quote.
38:19Come in.
38:20Coi, it's roasting in here.
38:22We need quotes throughout your home.
38:24Let me fix that for you.
38:26Whether you're hot or cold, get Domestical on the phone and turn your house into a home.
38:31Domestical.
38:32At the moment, I'm currently working from home, and it's not really suitable, for being honest.
38:40My wife hates it when I get a bulk order of air conditioning units delivered, and she's got to drag them through the corridor.
38:49So, we've created a virtual showroom.
38:53If we were to go through that, you'd be meeting by me.
38:58Me.
38:59There I am.
39:00Waiting to answer any questions that you have about air conditioning.
39:05And if we turn around, this is our range of wall-mounted units.
39:11With the QR code, you can shine your phone on it, and it literally puts the unit on the wall right there in the room.
39:18So you can see what it looks like at home.
39:21So, guys, Domestical, it's the future.
39:25Thank you for listening.
39:26Where's he going?
39:27Where's he going?
39:28Where's he going?
39:29Where's he going?
39:30Where's he going?
39:31Where's he going?
39:32Where's he going?
39:33Where are you going?
39:34Where's he going?
39:35He's got to go Q&A.
39:36Hi, guys.
39:37I'm back again.
39:40Um, I do believe I forgot the Q&A.
39:46Mark Dyer from Daikin
39:51Hello Mark
39:52Great presentation
39:53Thank you
39:54You talk about expanding your business
39:56There's a general skill shortage in the industry
39:58How will you recruit?
40:01So at the moment Mark
40:02We run an apprentice base sort of thing
40:04I get the engineers in young
40:06We train them, we teach them, we show them the ropes
40:09I pride myself in my work
40:11And I feel like I am the best at what I do
40:14And if I can teach them how to install air conditioning
40:17To my standards, they will go a long way
40:19Dean
40:21What I want is just
40:23My bedroom air conditioning
40:25How much?
40:27For you Lord Sugar be free
40:28Well then you won't be hired by me
40:37If you're giving things away
40:39You're giving things away for nothing
40:41So guys, that's my presentation
40:44Invest in air conditioning
40:45Thank you man
40:57Well done
40:58You smashed it
40:59It was perfect
41:01I think the issue is the scalability of this business
41:08He thinks that he could double his business straight away
41:11Because he's overloaded at the moment
41:13When you go into a home in the domestic market
41:15You're going to install one unit
41:17Maybe two or three
41:18But it's not the repeat business that you would generate
41:20In the commercial sector
41:21Yeah, I mean
41:22I think that the market has a bit of potential
41:25In the sense that we do occasionally have heat waves
41:30Occasionally
41:31Occasionally
41:32And when we do
41:33People are, you know
41:35Finding it tough to sleep
41:36Or whatever
41:37He's got a good product
41:39You know, right now
41:40Someone's hot
41:40Exactly as you said
41:41They're hot
41:41They can't sleep
41:42They want to whack it on
41:42They want it tomorrow
41:43Yeah
41:44I think there's something there
41:45Pitch is over
41:48I'm so happy
41:50I was able to represent my business
41:51Show my passion
41:52And I couldn't have asked for anything more
41:54I left it all out there on that stage
41:57So hopefully I've done enough to impress Lord Sugar
41:59Tonight
42:00There's nothing more the candidates can do
42:03Tomorrow
42:05The final showdown
42:08You can go through to the wardroom now
42:38Well
42:39A spectacular evening
42:42Last night
42:43Very well presented
42:46I would say
42:47No
42:47No criticisms there
42:49Apart from
42:49Dean
42:51Walking up and down
42:52The
42:53The
42:54The stage
42:55I was getting giddy
42:56I thought I was watching
42:58I thought I was at Wimbledon
43:00What was all that about?
43:02I was nervous
43:03I've never done anything like that
43:05And
43:06I thought I'd just
43:07It was the first time
43:08Yeah
43:08And can I say
43:09You looked fantastic
43:10Loved your outfit
43:12Beautiful
43:12I wanted to represent my Bangladeshi culture
43:14So I was happy I got the opportunity to wear a lingerie
43:17Yes
43:17Now
43:18We'll start with
43:19Dean
43:20Happy with your mob
43:22That came to assist you?
43:23Yeah
43:23I'm really proud of everyone
43:25Everyone put in
43:25Good
43:26100%
43:27Good
43:27So
43:28Me and Nadia and Liam
43:30Went off to
43:31Make the TV advert
43:33Is that right?
43:34Yeah
43:34Yeah
43:34To me
43:35It started to sound
43:36And look like a dodgy adult film
43:38Now Liam
43:40I've watched the TV advert
43:42Here we go
43:46Here we go
43:47I suggest
43:48Do not try to do any acting
43:50Don't take up acting
43:51No
43:52Don't take up acting
43:53So go on tell me about the television advert
43:57Yeah what happened was in the brainstorm obviously Dean was saying that people didn't really know that it does actually heat places up as well
44:05But obviously once we heard the name and the tagline we thought that it would be better obviously just put it to the cooling
44:11Yeah obviously
44:11Thank god you did
44:12Absolutely
44:13Um now Dean the name domestical and then the tagline just remind me what it was
44:20Said a tagline was instant cooling throughout your home
44:23We're not silly about making you chilli
44:25That's a good one
44:27Um okay
44:29Anissa
44:30Yes
44:31Simple question
44:32Because you're in the pizza business
44:33Did your team deliver?
44:35Yes
44:35Yeah
44:36I think they all did a good job
44:39And I was really happy with them
44:40The name Zal Pizza
44:42Tell me
44:44So I wanted to put a bit of my culture in the name
44:46And I wanted to create a brand that people would remember
44:48And it describes what the pizzas are about
44:50Now you decided to make a new vegetarian pizza is that right?
44:56Yeah
44:57You tasted that one didn't you?
44:58I did yes
44:58I got the chicken one which was fantastic
45:01Yeah me too
45:02I took two slices actually
45:04And half a line
45:07Yeah so that's my number one pizza at the moment
45:11I'm very proud of it
45:12And I knew it would be a big hit that one
45:13So Amber Rose
45:15Malika
45:16And Frederic
45:18You were sent off to do the TV advert right?
45:21Yeah I suggested we went to the football ground
45:23They had done the fact that two things are fusing together
45:26And just imagining what would happen if your two favourite teams fused together
45:30I mean there was an advantage that
45:32You know Liam wasn't in it as well
45:34Yeah so the colleagues of the two finalists
45:43What do you feel about Dean for example?
45:46I think Dean is a fantastic bloke
45:48What you see is what you get with Dean
45:49He wears his heart on his sleeve
45:51You give it 100% the whole way throughout the process
45:54It's not smoke and mirrors with Dean
45:56He's just he's a top bloke
45:59I've loved every task working with you
46:01Thank you man
46:01All these words mean so much to me
46:03I'm going to ask you people the same about Anissa
46:05I think Anissa has been the standout candidate in my opinion
46:08He said you're looking for someone with an entrepreneurial spirit
46:11I think Anissa has demonstrated that week in and week out
46:14Well she put herself forward every bloody time
46:16Exactly
46:18I have been with Anissa from the beginning
46:21From day one
46:22We've worked together a lot
46:23And honestly she has just stood out
46:25Every single week
46:26She's been incredible
46:28Right I want to thank you very much indeed
46:30Old candidates
46:32Not old candidates
46:34Ex-candidates
46:36For coming along and helping in this process
46:39So if you don't mind
46:40I'll ask you to leave now
46:43So thank you very much
46:44Thank you
46:45It was a pleasure
46:46Thank you
46:47Good luck Anissa
46:48Good luck Dean
46:49Thank you
46:50So I've got spicy pizza versus aircon
47:04Chili versus the chiller
47:06No disrespect to you
47:10Or indeed to you
47:12But profits of 20 of 30,000 pounds a year
47:17Is of no interest to me
47:18I'm looking for big business
47:21I understand
47:22So Anissa
47:24If you are the winner
47:27Tell me how you're going to go forward
47:29So what I'm very proud about is my product
47:32I believe my pizzas taste great
47:34And I'm very confident of that
47:35I agree
47:36My numbers are not that big
47:37But with those numbers
47:39I basically did it by myself
47:40In terms of idea
47:41Conception
47:42Pizza
47:42With your investment
47:44With your advice
47:45I know I can make it into a big thing
47:47So how important are people like Deliveroo
47:50And Uber Eats
47:51And all that to you
47:52They're crucial to the business
47:54As a dark kitchen
47:55You do rely on the delivery services
47:56What I've done the last few years
47:58Is hone my operations
48:00So my average review number on Uber Eats is 4.7
48:04On Just Eat is 4.8
48:06On Deliveroo
48:07It's really high
48:08Yeah
48:08So I've been consistently good
48:10Okay
48:11Dean
48:13Yes
48:14You've already started making money
48:16Yep
48:17Yep
48:17And your idea is that
48:20By doubling up the amount of vans you've got
48:23We're going to double our money
48:25Is that right?
48:26Yeah pretty much
48:27So that's the next step for me
48:29If I buy a couple of vans and got more engineers
48:31I can deal with the workload that I've got at the moment
48:33I've been a supervisor for one of the biggest air conditioning companies in the UK
48:38And I've seen the operation
48:40I know how it works
48:41I had 24 blokes underneath me
48:43If I can get to that stage
48:44I can run it a lot more smoother
48:46And better than what they've done
48:47And I know it's possible
48:49Yeah so you're going to continue with the residential market
48:55Yeah
48:56Not try to address offices and things like that
48:59Yeah so at the moment 90% of my work is domestic
49:01I just prefer the domestic market because that's where I think the gap is
49:04Hmm
49:05Right
49:06Well I have got a dilemma really
49:09Because you're both very credible
49:11Both very very credible
49:13I'm going to ask you to step outside
49:17And I'm going to have a final chat with Baroness Brady and Tim
49:21I'm going to ask you to go
49:22Well a very very difficult situation I find myself in
49:34Because they're two great candidates right
49:37So what do you think?
49:39I like Dean
49:39I think the issue for him is he doesn't know how to scale up
49:44This is where he needs you
49:46He's lacking that bit of confidence that the decisions he's making are the right decisions
49:50And I think you'll give him that push that he needs
49:54Yeah I mean his business has got great potential
49:57So Anissa
49:59Listen Anissa's a wonderful candidate
50:01She is bright, really articulate and really clear about what she wants to create
50:07The challenge is always going to be is it big enough for you?
50:11I think the difference between the two candidates is this
50:13Dean's got a business, you're investing in that business and helping him scale it up
50:18So Anissa, yes she has a business, it's tiny
50:21But you're really investing in her
50:23Yeah
50:24Could you turn the two finalists in please?
50:30Well I've got a very tough decision to make as to which one of you is going to be my business partner
50:47So Anissa, whilst you say that your recipe is unique to you
50:53Could be quite easy to copy I think, no?
50:57What makes it special is we're honed in to just Indian style pizzas
51:00For example if I went to Pizza Hut or Domino's
51:03I wouldn't necessarily trust them in making authentic toppings
51:06With the money I would be able to develop my current kitchen to become a central hub
51:11And then develop other dark kitchens around it
51:13It's a very cost effective way of scaling and getting my pizzas out there to more people
51:18So what is in the dark kitchen then?
51:21So with dark kitchen you only need one person there
51:23Because the ingredients are all cooked beforehand by professional chefs
51:27You only need someone to assemble it
51:28It's a lot cheaper than making a brick and mortar store
51:31Because if you think of the space you need, it's smaller than this desk
51:34So my investment could fund a cup of new dark kitchens, is that right?
51:39Correct. What do you do next? How do you fund the fourth one or the fifth one or the sixth one?
51:44Because the profit margins are so high
51:46My goal was to have 10 within five years and I think that's very reachable
51:50There are bigger brands for doing it even quicker than that
51:53So what's your profit potential in five years' time with 10 all singing and all dancing?
51:59So we had around half a million pounds profit with the 10
52:02Sounds good, but it's got to be done
52:05It's got to be achieved
52:07Now Dean, according to your figures, your next set of accounts is going to show half a million
52:12Yeah, before we come into this process I had it done and it showed 11 months was 461
52:16Right, and your guesstimate of profit on that?
52:19Is about 160
52:20Right, okay
52:22What are you going to do from the get-go, day one?
52:25I've given you the money
52:26You're going to get a smaller warehouse of some kind?
52:29So I'd get a base, even if it's just an office, a small office
52:31That's going to cost a bit of money, yeah?
52:34Yeah
52:34And then next, two more vans?
52:36Two more vans and two more engineers, two more apprentices
52:41Are you ever going to be in a position where you are not personally driving a van around?
52:47Yeah, so this is what the investment's for
52:48It's going to give me the opportunity to come back off the tools
52:51And literally go to the jobs, quote them, and just run the operation a lot more smoother
52:56Right, you're a bright lad, you've listened to Anissa
53:00In your opinion, why is your business about proposition to me than hers?
53:05Because mine's future-proof
53:06We're getting hotter summers
53:08People are trying to save money on their bills
53:11It's the way the industry's going, it's getting busier and busier
53:14My business has grown organically from the start
53:17And you've seen what I can do with two people
53:19Can you imagine what I can do if I had 24 people?
53:22So Anissa, there's quite a big of a mountain to climb for you
53:25In the sense that he says, give me two new vans and I'll get a couple of new blokes
53:30And then I'll double my turnover, right?
53:33That's what he says
53:33Yeah
53:33You say that I'm going to open a dark kitchen
53:37It's not going to be as quick
53:39But with Lord Sugar, with your advice, with your guidance
53:42This has the opportunity to be big
53:44With my business, it is unique, special, and it stands out in the market
53:47What's really making you special in the AC market?
53:51Because I am the best
53:52We get a lot of work from CheckerTrade, TrustTrade, all them sites
53:55And we've got a 9.96 rating out of 250 reviews
54:00It comes up the top rated in my area
54:02And I'm the top rated pizza in my area
54:04I know, but this is why I'm trying to say
54:07I am the best at what I do
54:09So am I?
54:09And I've proven it
54:10Like it's there
54:11I've also proven it
54:11It's in black and white
54:12I've got awards for it
54:14I've also got awards for it
54:16Yeah
54:16This is the cream
54:18This is the cream
54:19Anissa
54:20Anissa, give me your kind of final pitch to me
54:26Why I should choose you as my business partner
54:30Lord Sugar, throughout this process I've proven myself a strong leader
54:33I've consistently put my neck on the line
54:35I am an all-rounder candidate
54:37I'm very confident in my abilities in business
54:39And I'm very confident in my product
54:41I do genuinely believe Indian-style pizzas is the future of the food business
54:45Through dark kitchens, the costs are low and the profit margins are high
54:48The scalability is there
54:50And I genuinely believe that this is going to be the next big thing
54:53Same question to you, Dean
54:57Why should you be my business partner?
54:59I know my industry, like the back of my hand
55:02I've got a good reputation
55:03I've got customers waiting for us to install
55:06They're literally on a time they can get
55:08Yeah, so this is another thing I'm not good at
55:13It's things like this
55:14Take your time
55:17Take your time
55:18Yeah
55:19So
55:21Alright
55:22So yeah, I'm a very loyal and honest person
55:27What you see with me is what you get
55:28And I'll just give it my all at everything
55:31With the investment, I'll be able to take the next steps when needed
55:36To get to where I want to be
55:38Right, well look
55:39This is the way I see it
55:41Dean
55:43Yeah, through the process
55:45Yes, you've been quite good
55:47There's been a few rocky moments where you remained in it by the skin of your teeth
55:53But do I have the confidence in the residential market buying more and more air conditioning and laying out £1,500 to £2,000 and all that stuff
56:05That's the big issue
56:07That is the big issue
56:07You know, it's a lot of money
56:09As opposed to food where everybody's got to eat
56:14And a £10,000, £1,000, £1,000 pizza is affordable by most people
56:21So that's where I am at the moment
56:24Anissa
56:28You've always put yourself forward
56:30To be the leader
56:32Sometimes you've led successfully
56:35Other times you haven't
56:36I'm only interested in
56:39Big turnover, big profits
56:42I'm not interested in
56:44Peanuts
56:45So
56:46Given it
56:56Deep consideration
56:58I'm going to say that
57:00Dean
57:09You're going to be my business partner
57:11Thank you
57:13Honestly, you don't understand what this means to me
57:16And yeah, thank you, man
57:18Congratulations
57:19Congratulations, Dean
57:22Well done, Dean
57:23This is good
57:30Carry on
57:31This is what we've signed up for, you know
57:35This is what we've worked so hard for
57:37Yeah
57:37Thank you very much
57:40Well done
57:41Off you go
57:42I'll see you soon
57:43I can't believe I've just won The Apprentice
57:59This is going to mean the world to me and my family
58:02My kids are going to be over the moon
58:04I'm sure they're going to be the most popular kids in school
58:07Yeah, I can't wait to tell them
58:10Can't wait to get home to them
58:1118 candidates
58:13One investment
58:15For now
58:17Lord Sugar's search is over
58:20Bravo, Dean
58:25Well, I think that deserves a debrief
58:27The two finalists will be joining Tom Allen for Your Hired here on BBC One next
58:31And big business makes great drama
58:33Battling between life and the bottom line
58:35Press red for the critically acclaimed industry on iPlayer
58:39WWW
58:40You
58:42Yeah, I appreciate all this
58:46And that's nice
58:47Bye
58:48Bye
58:49Bye
58:50Bye
58:51Bye
58:54Bye
58:56Bye
58:57Bye
58:59Bye
59:00Bye
59:04Bye
59:04Bye