Apple took the top spot for global smartphone sales in the first quarter on the back of the iPhone 16e's launch and strong demand in countries such as Japan and India, data from Counterpoint Research showed on Monday. - REUTERS
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00:00Apple sold more smartphones than any other company in the first quarter due to the solid launch of the lower-cost iPhone 16e.
00:08That's according to a report from CounterPoint Research out Monday, which also pointed to strong demand in Japan and India.
00:15Apple had 19% of the smartphone market, just squeaking past Samsung with 18%.
00:21This is despite seeing flatter declining sales in the U.S., Europe, and China.
00:27The data suggests iPhone demand remains strong in emerging markets, even a sales struggle in China due to competition from local players such as Huawei and a lack of AI features.
00:38A separate survey from International Data Corporation said global smartphone shipments rose 1.5% in the first quarter,
00:46with Apple front-loading supply to sidestep potential tariffs under U.S. President Donald Trump.
00:52Apple had chartered cargo flights to ferry 600 tons of iPhones, or as many as 1.5 million, to the United States from India in an effort to beat the tariffs.
01:03Shares of Apple rose as much as 7.5% in Monday morning trading.