Ford Motor Co. announced it will extend employee pricing to all car shoppers as part of its "From America, For America" promotion, according to CBS News. The offer includes 2024-2025 Ford and Lincoln models, excluding specific high-end models. Ford's move comes amid the implementation of new 25% U.S. tariffs on imported vehicles and parts. Wedbush Securities analyst Dan Ives called the auto industry's response to the tariffs a "tariff torpedo" and predicted price hikes of up to $10,000 for typical vehicles. Ford saw a 5% rise in first-quarter sales, as consumers rushed to purchase vehicles ahead of expected price increases.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Ford Motor Company announced it will extend employee pricing to
00:05all car shoppers as part of its From America, For America promotion, according to CBS News.
00:11The offer includes 2024 to 2025 Ford and Lincoln models, excluding certain high-end models.
00:17Ford's move comes amid the implementation of new 25% UF tariffs on imported vehicles and parts.
00:23Wedbush Securities Analyst Dan Ives called the auto industry's response to the tariffs
00:28a tariff torpedo and predicted price hikes of up to $10,000 for typical vehicles.
00:33Ford saw a 5% rise in first-quarter sales
00:36as consumers rushed to purchase vehicles ahead of expected price increases.
00:40For all things money, visit Benzinga.com.