A provocative and rare glimpse at the most iconic luxury jeweler in the world. From past to present, discovering the beh | dG1fWlhocGFpX1EtTFk
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00:00New York is a place where people come to have their dreams realized.
00:10That's why so many people not only come to the city, but ultimately make their way to
00:16Tiffany.
00:17Do I know how to give good bites or what?
00:24The engagement ring, as we know it, was introduced by Tiffany.
00:28Their branding, that blue box with a white ribbon, is unequivocal.
00:35No choice of color has ever been so successful in the industry of marketing.
00:40People that have very positive associations with it.
00:44I can see it from the other side of the room, that's Tiffany.
00:48We've obviously pushed the boundaries.
00:52This is not going to be your everyday blue book.
00:56We did a lot of wreaths in the past, but the beauty about this piece is that they're pear-shaped
01:00diamonds going in one direction.
01:02It's fun, but it is intense because it's not to be taken lightly.
01:06Especially when people will come to Blue Book and they will see some of the pieces that
01:09she wore at the Oscars.
01:11The one celebrity who will always be associated with the brand is Audrey Hepburn.
01:15She makes for the perfect demi-model.
01:17A good girl doing bad things.
01:20Holly Golightly.
01:21Think about it.
01:22The first time I saw breakfast at Tiffany's, it didn't cross my mind that she was a prostitute.
01:27There are certain people who know the secrets of Tiffany.
01:32Tiffany designed that interlocking and why for the Yankees.
01:40Here we have about, let's say, a $20 million worth of diamonds.
01:43I want something that I feel amazing in.
01:47At the end of the day, the dress is easily knocked off.
01:50The jewelry is priceless and people know that jeweler.
01:55There are few American retail outlets that are true institutions.
01:59Tiffany's.
02:017-Eleven.
02:14Thanks, Rick.
02:15I'm crazy about Tiffany's.