Burger King is thinking pink, illustrating the absurdity of the "pink tax" in its new ad.
Category
🗞
NewsTranscript
00:00Why are you charging me more?
00:01I ordered the same thing he did.
00:03♪♪
00:14They're $2.39 extra.
00:16Just because it comes in this cute new box.
00:19She's got eyelashes and a bow.
00:21I'm not going to pay for that.
00:23No. No.
00:24I'm not going to pay extra. I'm sorry.
00:26♪♪
00:41Would you pay extra for a pink box?
00:42Would you pay extra for a pink box?
00:44Don't have to get excited about it.
00:45Do I look excited?
00:46I don't give a...
00:48about the fact that the box is pink.
00:50But when you go into the drugstore
00:52and you pay $2 more for your razor blades,
00:54do you say something then?
00:56No.
00:57♪♪
01:04It's called the pink tax because women are paying
01:06much more money every single year
01:08for the bare essentials.
01:09Companies hike up the prices
01:11on products marketed toward women.
01:13We need to be able to tell people that I'm paying more,
01:15that we're paying more for the same product.
01:17It's stupid.