This art installation can help get rid of stress — in real-time.
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CreativityTranscript
00:00It's an emotion-triggered digital art experience, and in real-time.
00:18We could see and analyze that the trending emotion was, for example, sad.
00:23We were able to broadcast the artwork, which purpose was to spread happiness.
00:28When we had tired, for example, as a trending feeling,
00:31we could show something that served a purpose to provide energy.
00:35So we analyzed Google searches, what people wrote on social media,
00:39local newspapers wrote, just to get a sense of what negative emotions
00:43in Stockholm were feeling at that moment.
00:45And we used that to generate which artworks to show.
01:07The real investment here has been using the ad space that we usually
01:13sell to companies so they can advertise.
01:15But instead, we've used that to broadcast our exhibition.
01:19We're happy to give back to the city of Stockholm and the residents.
01:35What's interesting about this project is it's shown how you can use open and public data
01:40as a new kind of creative brief.
01:42For both, either it's advertising, but also for art.
01:45So it can be used for pretty much anything.