PepsiCo announced it will buy prebiotic soda brand Poppi for $1.95 billion to strengthen its presence in the growing “healthier soda” market.
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00:00PepsiCo announced it will buy prebiotic soda brand Poppy for $1.95 billion to strengthen
00:06its presence in the growing healthier soda market.
00:09Younger consumers are shifting towards health-focused drinks, prompting rivals like Coca-Cola to
00:14launch similar products.
00:16Competitors like Celsius and Keurig, Dr. Pepper have all acquired smaller wellness brands
00:21to capture this trend.
00:22PepsiCo has faced declining demand for its traditional products as customers turn to
00:27cheaper alternatives after multiple price increases.