When the President of Volvo pulled an insane marketing stunt.
Claes Nilsson didn’t just talk about Volvo’s FH truck-he stood on it.
Daring leadership at 20 meters, showcasing a 32-ton towing hook. Volvo proved that bold moves build trust and innovation.
Claes Nilsson didn’t just talk about Volvo’s FH truck-he stood on it.
Daring leadership at 20 meters, showcasing a 32-ton towing hook. Volvo proved that bold moves build trust and innovation.
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MotorTranscript
00:00Hello, my name is Claes Nilsson, president of Volvo Trucks.
00:06I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film.
00:12And here it is.
00:14This is the hook from the new Volvo FMX.
00:18Made of cast iron, and it holds up to 32 tons.
00:23That's far more than this, so you don't need to worry.
00:26In fact, you don't need to worry about anything.
00:30The new Volvo FMX is the most robust truck we've ever made.